---
name: Advertising Campaign
slug: advertising-campaign
category: AI Engineering
description: Advertising Campaign coordinates an agent team to produce target analysis, ad copy, creative concepts, media plans, and review reports. Use it for full campaign planning or smaller copy, creative, media, or review workflows.
github: "https://github.com/revfactory/harness-100/tree/main/en/12-advertising-campaign/.claude/skills/advertising-campaign"
stars: 1224
forks: 427
install: "npx degit https://github.com/revfactory/harness-100/tree/main/en/12-advertising-campaign/.claude/skills/advertising-campaign ~/.claude/skills/advertising-campaign"
installs_to: ~/.claude/skills/advertising-campaign
source_path: en/12-advertising-campaign/.claude/skills/advertising-campaign/skill.md
collection_size: 51
category_size: 2451
collection_url: "https://dirskills.com/collections/revfactory/harness-100"
added: 2026-08-12T04:43:24.775Z
last_synced: 2026-08-12T04:43:24.775Z
canonical_url: "https://dirskills.com/skills/advertising-campaign"
---

# Advertising Campaign

Advertising Campaign coordinates an agent team to produce target analysis, ad copy, creative concepts, media plans, and review reports. Use it for full campaign planning or smaller copy, creative, media, or review workflows.

**Install:**

```bash
npx degit https://github.com/revfactory/harness-100/tree/main/en/12-advertising-campaign/.claude/skills/advertising-campaign ~/.claude/skills/advertising-campaign
```

## README

# Advertising Campaign — Advertising Campaign Full Production Pipeline

An agent team collaborates to generate advertising campaign target analysis, copy, creative, and media plans all at once.

## Execution Mode

**Agent Team** — 5 members communicate directly via SendMessage and cross-validate each other's work.

## Agent Composition

| Agent | File | Role | Type |
|---------|------|------|------|
| market-analyst | `.claude/agents/market-analyst.md` | Target Segmentation, Competitive Analysis, Insight Extraction | general-purpose |
| copywriter | `.claude/agents/copywriter.md` | line, Copy, CTA Writing | general-purpose |
| creative-director | `.claude/agents/creative-director.md` | Visual Concept, Storyboard, Image | general-purpose |
| media-planner | `.claude/agents/media-planner.md` | channel , Budget allocation, Schedule | general-purpose |
| campaign-reviewer | `.claude/agents/campaign-reviewer.md` | cross-validate, Verification | general-purpose |

## Workflow

### Phase 1: Preparation (Performed Directly by the Orchestrator)

1. Extract from user input:
 - **/**: ad subject
 - **Campaign goal**: //before/
 - **Budget** (Selection): Budget Budget
 - **between** (Selection): Campaign between
 - **channel** (Selection): channel
 - ** File** (Selection): Copy, Brand Guide etc.
2. `_workspace/` to in generate
3. Organize input and save to `_workspace/00_input.md`in save
4. If existing files are present `_workspace/`, copy to _workspace/ and skip the corresponding Phase
5. Based on the scope of the request **determine the execution mode** ( " per mode" )

### Phase 2: Team Assembly and Execution

 compositionand . between of relationship and :

| sequence | | | of | |
|------|------|------|------|--------|
| 1 | market·Target Analysis | analyst | None | `_workspace/01_market_analysis.md` |
| 2 | ad Copy Writing | copywriter | 1 | `_workspace/02_ad_copy.md` |
| 3a | Creative Design | creative | 1, 2 | `_workspace/03_creative_concept.md` |
| 3b | | planner | 1, 2 | `_workspace/04_media_plan.md` |
| 4 | Campaign Review | reviewer | 2, 3a, 3b | `_workspace/05_review_report.md` |

 3a(Creative)and 3b() **executed in parallel**. 1(Analysis)and 2(Copy)in ofto Copy after whenin when .

**Inter-team communication flow:**
- analyst complete -> copywriterTo Target Insight·USP before, creativeTo Visual before, plannerTo consumption Pattern before
- copywriter complete -> creativeTo line·to before (Copy-Visual Integration), plannerTo Per-channel Copy before
- creative complete -> plannerTo · Information before
- reviewer cross-validate. 🔴 Must Fix when AgentTo → → Verification (vs 2)

### Phase 3: Integration and Final Deliverables

Reviewof based on :

1. `_workspace/` within File verify
2. from the review report 🔴 Must Fix reflected verify
3. summary To :
 - market·Target Analysis — `01_market_analysis.md`
 - ad Copy — `02_ad_copy.md`
 - Creative Concept — `03_creative_concept.md`
 - — `04_media_plan.md`
 - Review — `05_review_report.md`

## Modes by Task Scale

 of in Agent :

| Pattern | mode | Agent |
|----------------|----------|-------------|
| "ad Campaign Planning", " Campaign" | **Full Pipeline** | 5 All |
| "ad Copy " | **Copy mode** | analyst + copywriter + reviewer |
| " Copyto Creative " ( Copy) | **Creative mode** | creative + reviewer |
| " " | ** mode** | analyst + planner + reviewer |
| " Campaign " | **Review mode** | reviewer only |

**Using Existing Files**: Copy, Brand Guide etc. File , copy the files to `_workspace/`of in and of Agent .

## Data Transfer Protocol

| Strategy | | |
|------|------|------|
| File-Based | `_workspace/` | Storing and sharing major deliverables |
| Message-Based | SendMessage | Real-time delivery of key information, revision requests |
| Task-Based | TaskCreate/TaskUpdate | Progress tracking, dependency management |

File naming convention: `{}_{Agent}_{}.{}`

## Error Handling

| in type | Strategy |
|----------|------|
| web search | Analysis based on , in the report " " when |
| Image | Text Conceptto , Gemini Prompt when |
| Agent failure | 1 retry -> if still fails, proceed without that deliverable, note omission in review report |
| RED found in review | Request revision from relevant agent -> rework -> re-verify (up to 2 times) |
| Budget | 3 when(500/1,000/3,000)to Writing |

## Test Scenarios

### Normal Flow
**Prompt**: " when digital ad Campaign Planning. Budget 2,000, between 4"
**Expected Result**:
- market Analysis: Competitive Analysis 3 , Target Persona 2, 
- Copy: banner+SNS++video Per-channel Copy , to 3
- Creative: Visual Concept + A/B + Storyboard + Image when
- : Per-channel Budget allocation, 4 lean, KPI goal
- Review: matrix before Verification

### Existing File Utilization Flow
**Prompt**: " Brand Guideand Copy based on banner Creative " + File 
**Expected Result**:
- Copy `_workspace/02_ad_copy.md`to 
- Creative mode: creative + reviewer 
- analyst, copywriter, planner 

### Error Flow
**Prompt**: "ad Copy , "
**Expected Result**:
- Copy modeto before (analyst + copywriter + reviewer)
- Target to Analysis Target 3 Suggestion after 
- Review in the report "Creative/ " when

## Extended Skills per Agent

per Agentof before Extended Skill:

| | subject Agent | Role |
|------|-------------|------|
| `ad-copywriting-formulas` | copywriter | AIDA/PAS/BAB/4Ps Formula, Psychology Trigger, Per-channel Character limit |
| `media-mix-calculator` | media-planner | GRP/CPM/ROAS Calculation Formula, Budget allocation Model, Per-channel Benchmark |