App Store Optimization

App Store Optimization is an SEO skill for Claude Code, published by rshankras in claude-code-apple-skills.

659 stars60 forkson rshankras/claude-code-apple-skillsAdded 2026/08/24+3% in starsRepository updated 2026/07/24

agent-skillsai-toolsanthropicapp-storeappleasoclaudeclaude-codecode-generationdeveloper-toolsindie-developeriosipadosmacosswiftswiftuivisionoswatchosxcode

Install in seconds

Install App Store Optimization

Copy App Store Optimization into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store ~/.claude/skills/app-store

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/rshankras/claude-code-apple-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/app-store/SKILL.md in rshankras/claude-code-apple-skills
Installs to: ~/.claude/skills/app-store
Collection: One of 25 skills cataloged from this repository
Category: SEO — 164 skills

What App Store Optimization does

App Store Optimization helps write App Store descriptions, screenshots, keywords, review responses, and marketing plans. Use it when improving app discoverability, promotion, or customer communication in the App Store.

App Store Optimization is cataloged under SEO on DirSkills. App Store Optimization comes from a repository tagged agent-skills, ai-tools, anthropic, app-store and apple.

Documentation

README

Excerpt

App Store Optimization & Marketing Skills

Skills for optimizing your app's App Store presence and building promotional strategies — from descriptions to comprehensive marketing campaigns.

When This Skill Activates

Use this skill when the user:

Needs to write App Store description or promotional text
Wants to plan screenshot sequence and captions
Asks about ASO (App Store Optimization) or keywords
Needs help responding to App Store reviews
Wants to improve app discoverability
Asks about marketing strategy, promotion, or user acquisition
Wants to use App Store features (events, custom pages, offers, featuring)
Asks about paid acquisition or Apple Search Ads
App was rejected or wants to avoid rejection

Available Skills

This is the opening of the README. Read the full README on GitHub.

Frequently asked about App Store Optimization

What else does rshankras publish alongside App Store Optimization?
App Store Optimization is one of 25 skills that DirSkills catalogs from rshankras/claude-code-apple-skills, the repository it ships in. Its siblings there include Ad Attribution, App Description Writer and Apple Intelligence. Each one is a separate skill with its own page in this directory, installs the same way App Store Optimization does, and is maintained by rshankras in that same repository. The rest of the collection is listed on the rshankras/claude-code-apple-skills page.
How does App Store Optimization compare to other SEO skills?
App Store Optimization ranks #121 by stars among the 164 SEO skills in this catalog. The most-starred ones next to it are App Store Optimization, Answer Engine Optimization and SEO Analysis. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of App Store Optimization against them. Open each page to compare what they document and how they install.