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Audience Segmentation — Audience Segmentation Methodology
Specialist audience classification knowledge used by the analyst and curator agents when designing content strategy and A/B tests.
Why Segmentation Matters
Sending the same email to 1,000 subscribers produces content that satisfies nobody on average. Segmentation is the art of deciding "who gets what."
Newsletter Segmentation Model: The BEAR Framework
B — Behavior (Behavior-Based)
This is the opening of the README. Read the full README on GitHub.