Bid Strategy Planner

Bid Strategy Planner is an Automation skill for Claude Code, published by aaron-he-zhu in aaron-marketing-skills.

2.6K stars347 forkson aaron-he-zhu/aaron-marketing-skillsAdded 2026/08/18+1% in starsRepository updated 2026/08/18

agent-skillsbrand-messagingbrand-narrativeclaude-codeclaude-skillscontent-optimizationcreator-marketingemail-marketinggenerative-engine-optimizationgeoinfluencer-marketingmarketingmarketing-automationorganic-socialpaid-advertisingproduct-huntproduct-launchroasseosocial-media-marketing

Install in seconds

Install Bid Strategy Planner

Copy Bid Strategy Planner into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/ad/orchestrate/bid-strategy-planner ~/.claude/skills/bid-strategy-planner

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/aaron-he-zhu/aaron-marketing-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: ad/orchestrate/bid-strategy-planner/SKILL.md in aaron-he-zhu/aaron-marketing-skills
Installs to: ~/.claude/skills/bid-strategy-planner
Collection: One of 25 skills cataloged from this repository
Category: Automation — 1523 skills

What Bid Strategy Planner does

Bid Strategy Planner selects a paid campaign bid strategy—tCPA, tROAS, max-conversions, or manual CPC—and sets the starting target from the account's own conversion history, then groups campaigns into a bid portfolio and lays out a learning-phase entry plan.

Bid Strategy Planner is cataloged under Automation on DirSkills. Bid Strategy Planner comes from a repository tagged agent-skills, brand-messaging, brand-narrative, claude-code and claude-skills.

Documentation

README

Excerpt

Bid Strategy Planner

Chooses the bid strategy for a paid campaign — tCPA, tROAS, max-conversions, or manual CPC — sets the starting target from the account's own conversion history, groups campaigns into a bid portfolio, and lays out a learning-phase entry plan. This is the plan skill that sets the ROAS S (Spend-efficiency) bidding lever; it does not allocate the budget (budget-optimizer), does not adjust pacing in-flight (budget-pacing-monitor), and does not score the account or run the vetoes (ad-account-auditor).

Quick Start

Pick a bid strategy for [campaign]: DR goal, past 30 days $42 CPA at 90 conversions/mo

Set a starting tROAS target for [campaign] — history is 3.8x ROAS, goal is 4.5x

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Bid Strategy Planner

What else does aaron-he-zhu publish alongside Bid Strategy Planner?
Bid Strategy Planner is one of 25 skills that DirSkills catalogs from aaron-he-zhu/aaron-marketing-skills, the repository it ships in. Its siblings there include Ad Account Auditor, Ad Creative Builder and Ad Test Designer. Each one is a separate skill with its own page in this directory, installs the same way Bid Strategy Planner does, and is maintained by aaron-he-zhu in that same repository. The rest of the collection is listed on the aaron-he-zhu/aaron-marketing-skills page.
How does Bid Strategy Planner compare to other Automation skills?
Bid Strategy Planner ranks #449 by stars among the 1523 Automation skills in this catalog. The most-starred ones next to it are Autonomous Loops, Autonomous Agent Harness and Automation Audit Ops. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Bid Strategy Planner against them. Open each page to compare what they document and how they install.