Documentation
README
Blog Brand: Durable Editorial Context
Generates two project-root files that the blog orchestrator auto-loads for supported writing and planning commands when present:
BRAND.md: who the audience is, what the brand stands for, what to never sayVOICE.md: how the brand sounds, structurally and lexically
These are the editorial equivalent of impeccable's PRODUCT.md / DESIGN.md pattern: persistent context that survives across sessions and propagates to every command.
Why this exists
Today, persona JSON (from blog-persona) is loaded by some skills and not others. Topic-cluster context lives inside cluster vaults. Competitor positioning lives nowhere. Each blog command re-derives "what is the brand" from whatever context it has.
This is the opening of the README. Read the full README on GitHub.