Brand Discovery

Brand Discovery is a Writing skill for Claude Code, published by rampstackco in claude-skills.

684 stars94 forkson rampstackco/claude-skillsAdded 2026/08/24+23% in starsRepository updated 2026/08/10

agent-skillsai-agentsanthropicclaudeclaude-aiclaude-codeclaude-skillsmcpproduct-managementrampstackseoskills-collectionweb-designweb-development

Install in seconds

Install Brand Discovery

Copy Brand Discovery into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/rampstackco/claude-skills/tree/main/skills/brand-discovery ~/.claude/skills/brand-discovery

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/rampstackco/claude-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/brand-discovery/SKILL.md in rampstackco/claude-skills
Installs to: ~/.claude/skills/brand-discovery
Collection: One of 25 skills cataloged from this repository
Category: Writing — 1012 skills

What Brand Discovery does

Brand Discovery runs upstream research on audience, competitors, category dynamics, and positioning territory before a brief or identity work begins. Use it at the start of a brand or website project when the audience, market, or problem space is still unclear.

Brand Discovery is cataloged under Writing on DirSkills. Brand Discovery comes from a repository tagged agent-skills, ai-agents, anthropic, claude and claude-ai.

Documentation

README

Excerpt

Brand Discovery

Upstream of every brief, identity, and content plan. Discovery answers four questions: who the brand is for, what they need, who else is competing for that need, and where the brand could plausibly stand that competitors do not.

When to use

The very first phase of a new brand or website project
Understanding an audience before any creative work begins
Mapping competitors and category dynamics
Surfacing the problem space the brand will operate in
Generating positioning territories before brief or ideation
When a creative brief was requested but the inputs are missing

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Brand Discovery

What else does rampstackco publish alongside Brand Discovery?
Brand Discovery is one of 25 skills that DirSkills catalogs from rampstackco/claude-skills, the repository it ships in. Its siblings there include AI Content Collaboration, Accessibility Audit and Ads Creative Development. Each one is a separate skill with its own page in this directory, installs the same way Brand Discovery does, and is maintained by rampstackco in that same repository. The rest of the collection is listed on the rampstackco/claude-skills page.
How does Brand Discovery compare to other Writing skills?
Brand Discovery ranks #609 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Brand Discovery against them. Open each page to compare what they document and how they install.