---
name: Brand Guidelines
slug: brand-guidelines-5
category: Frontend
description: "Brand Guidelines applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply."
github: "https://github.com/Prat011/awesome-llm-skills/tree/master/brand-guidelines"
language: Python
stars: 1474
forks: 267
install: "npx degit https://github.com/Prat011/awesome-llm-skills/tree/master/brand-guidelines ~/.claude/skills/brand-guidelines"
installs_to: ~/.claude/skills/brand-guidelines
source_path: brand-guidelines/SKILL.md
collection_size: 25
category_size: 567
collection_url: "https://dirskills.com/collections/Prat011/awesome-llm-skills"
added: 2026-08-19T07:27:06.651Z
last_synced: 2026-08-19T07:27:06.651Z
canonical_url: "https://dirskills.com/skills/brand-guidelines-5"
---

# Brand Guidelines

Brand Guidelines applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

**Install:**

```bash
npx degit https://github.com/Prat011/awesome-llm-skills/tree/master/brand-guidelines ~/.claude/skills/brand-guidelines
```

## README

# Anthropic Brand Styling

## Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems