Brand Voice

Brand Voice is a Writing skill for Claude Code, published by rampstackco in claude-skills.

684 stars94 forkson rampstackco/claude-skillsAdded 2026/08/24+23% in starsRepository updated 2026/08/10

agent-skillsai-agentsanthropicclaudeclaude-aiclaude-codeclaude-skillsmcpproduct-managementrampstackseoskills-collectionweb-designweb-development

Install in seconds

Install Brand Voice

Copy Brand Voice into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/rampstackco/claude-skills/tree/main/skills/brand-voice ~/.claude/skills/brand-voice

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/rampstackco/claude-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/brand-voice/SKILL.md in rampstackco/claude-skills
Installs to: ~/.claude/skills/brand-voice
Collection: One of 25 skills cataloged from this repository
Category: Writing — 1012 skills

What Brand Voice does

Brand Voice defines a brand’s writing personality with attributes, tone shifts, vocabulary, grammar, and examples. Use it to create a voice document, audit copy, or train people and AI assistants to write consistently.

Brand Voice is cataloged under Writing on DirSkills. Brand Voice comes from a repository tagged agent-skills, ai-agents, anthropic, claude and claude-ai.

Documentation

README

Excerpt

Brand Voice

Define how a brand sounds in writing. Document it in a way that anyone (writer, designer, founder, AI assistant) can apply it consistently.

This skill produces a standalone voice document that can either live in the brand style guide or feed into it.

When to use

Defining brand voice for the first time
Auditing existing copy for voice consistency
Training a team, freelancer, or AI assistant on the brand voice
Refining a voice that exists but is inconsistent across applications
Adapting voice when a brand evolves (new audience, new positioning)

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Brand Voice

What else does rampstackco publish alongside Brand Voice?
Brand Voice is one of 25 skills that DirSkills catalogs from rampstackco/claude-skills, the repository it ships in. Its siblings there include AI Content Collaboration, Accessibility Audit and Ads Creative Development. Each one is a separate skill with its own page in this directory, installs the same way Brand Voice does, and is maintained by rampstackco in that same repository. The rest of the collection is listed on the rampstackco/claude-skills page.
How does Brand Voice compare to other Writing skills?
Brand Voice ranks #612 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Brand Voice against them. Open each page to compare what they document and how they install.