✍️
WritingPython

Brand Voice

by softspark

Brand Voice is a Writing skill for Claude Code, published by softspark in ai-toolkit.

170 stars20 forkson softspark/ai-toolkitAdded 2026/09/08+2% in starsRepository updated 2026/09/07
ai-agentsai-skillsanthropicclaudeclaude-codeclinecodexcopilotcursorgeminimcpopencodetoolkitwindsurf
Install in seconds
Install Brand Voice
Copy Brand Voice into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.
terminal
npx degit https://github.com/softspark/ai-toolkit/tree/main/app/skills/brand-voice ~/.claude/skills/brand-voice

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/softspark/ai-toolkit.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file
app/skills/brand-voice/SKILL.md in softspark/ai-toolkit
Installs to
~/.claude/skills/brand-voice
Collection
One of 25 skills cataloged from this repository
Category
Writing1361 skills

What Brand Voice does

Brand Voice enforces a direct, concise voice for documentation, README files, and user-facing text. It also supports concise and strict output modes in CLAUDE.md when response length and structure need control.

Brand Voice is cataloged under Writing on DirSkills. Brand Voice comes from a repository tagged ai-agents, ai-skills, anthropic, claude and claude-code.

Documentation

README

Brand Voice

Auto-loaded when writing documentation, content, or user-facing text. Enforces consistent, direct voice and eliminates LLM rhetoric.

Also loaded when a project sets output-mode: concise or output-mode: strict in CLAUDE.md, to govern conversational response length and structure (see Output Modes).

Anti-Trope List (Banned Phrases)

Opening Tropes (Never Start With)

  • "In today's fast-paced world..."
  • "In the ever-evolving landscape of..."
  • "Let's dive into..."
  • "Let's explore..."
  • "Welcome to this comprehensive guide..."
  • "Are you looking for...?"
  • "Whether you're a beginner or an expert..."

Filler Adjectives (Remove or Replace)

This is the opening of the README. Read the full README on GitHub.

Commands Brand Voice provides

Slash commands named in this skill’s SKILL.md, listed in the order they first appear.

  • /brand-voice

Frequently asked about Brand Voice

  • What else does softspark publish alongside Brand Voice?

    Brand Voice is one of 25 skills that DirSkills catalogs from softspark/ai-toolkit, the repository it ships in. Its siblings there include API Patterns, Accessibility Validator and Agent Creator. Each one is a separate skill with its own page in this directory, installs the same way Brand Voice does, and is maintained by softspark in that same repository. The rest of the collection is listed on the softspark/ai-toolkit page.

  • How does Brand Voice compare to other Writing skills?

    Brand Voice ranks #1176 by stars among the 1361 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Brand Voice against them. Open each page to compare what they document and how they install.

More from softspark/ai-toolkit

Brand Voice is one of 25 skills cataloged on DirSkills from softspark/ai-toolkit.

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Agent Creator

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App Builder

App Builder scaffolds new projects for web, mobile, API, CLI, and AI apps using stacks like Next.js, Vite, Nuxt, Astro, FastAPI, Django, Laravel, React Native, and Flutter. Use it when starting a new app or choosing a starter architecture.
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Architecture Audit

Architecture Audit explores a codebase for architectural friction, shallow modules, and tight coupling. It surfaces candidates, compares interface designs, and files an RFC issue when you need to deepen a module boundary.
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Architecture Decision

Architecture Decision documents ADR, RFC, or RFD choices with context, constraints, options, trade-offs, recommendation, and consequences. Use it when deciding between architectural approaches or recording why a choice was made.
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17020