---
name: Brand Voice
slug: brand-voice
category: Writing
description: Brand Voice applies tone and messaging guidelines to keep all communication consistent. Use it when writing marketing copy, customer communications, or any public-facing content where brand voice and tone matter.
github: "https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voice"
language: Python
stars: 41000
forks: 5015
install: "npx degit https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voice ~/.claude/skills/brand-voice"
installs_to: ~/.claude/skills/brand-voice
source_path: 03-skills/brand-voice/SKILL.md
collection_size: 25
category_size: 1012
collection_url: "https://dirskills.com/collections/luongnv89/claude-howto"
added: 2026-08-13T07:36:59.567Z
last_synced: 2026-08-13T07:36:59.567Z
canonical_url: "https://dirskills.com/skills/brand-voice"
---

# Brand Voice

Brand Voice applies tone and messaging guidelines to keep all communication consistent. Use it when writing marketing copy, customer communications, or any public-facing content where brand voice and tone matter.

**Install:**

```bash
npx degit https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voice ~/.claude/skills/brand-voice
```

## README

# Brand Voice Skill

## Overview
This skill ensures all communications maintain consistent brand voice, tone, and messaging.

## Brand Identity

### Mission
Help teams automate their development workflows with AI

### Values
- **Simplicity**: Make complex things simple
- **Reliability**: Rock-solid execution
- **Empowerment**: Enable human creativity

### Tone of Voice
- **Friendly but professional** - approachable without being casual
- **Clear and concise** - avoid jargon, explain technical concepts simply
- **Confident** - we know what we're doing
- **Empathetic** - understand user needs and pain points

## Writing Guidelines

### Do's ✅
- Use "you" when addressing readers
- Use active voice: "Claude generates reports" not "Reports are generated by Claude"
- Start with value proposition
- Use concrete examples
- Keep sentences under 20 words
- Use lists for clarity
- Include calls-to-action

### Don'ts ❌
- Don't use corporate jargon
- Don't patronize or oversimplify
- Don't use "we believe" or "we think"
- Don't use ALL CAPS except for emphasis
- Don't create walls of text
- Don't assume technical knowledge

## Vocabulary

### ✅ Preferred Terms
- Claude (not "the Claude AI")
- Code generation (not "auto-coding")
- Agent (not "bot")
- Streamline (not "revolutionize")
- Integrate (not "synergize")

### ❌ Avoid Terms
- "Cutting-edge" (overused)
- "Game-changer" (vague)
- "Leverage" (corporate-speak)
- "Utilize" (use "use")
- "Paradigm shift" (unclear)

## Examples

### ✅ Good Example
"Claude automates your code review process. Instead of manually checking each PR, Claude reviews security, performance, and quality—saving your team hours every week."

Why it works: Clear value, specific benefits, action-oriented

### ❌ Bad Example
"Claude leverages cutting-edge AI to provide comprehensive software development solutions."

Why it doesn't work: Vague, corporate jargon, no specific value

---

**Last Updated**: August 4, 2026
**Claude Code Version**: 2.1.220
**Sources**:
- https://code.claude.com/docs/en/skills
**Compatible Models**: Claude Fable 5, Claude Opus 5, Claude Sonnet 5, Claude Sonnet 4.6, Claude Opus 4.8, Claude Haiku 4.5