Budget and Bidding

Budget and Bidding is a Data skill for Claude Code, published by AgriciDaniel in claude-ads.

8.1K stars1.2K forkson AgriciDaniel/claude-adsAdded 2026/08/15+1% in starsRepository updated 2026/07/13

agent-skillsaiai-marketingclaude-codeclaude-code-skillgoogle-adsmarketing-automationmeta-adsopen-sourcepaid-advertisingppc

Install in seconds

Install Budget and Bidding

Copy Budget and Bidding into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-budget ~/.claude/skills/ads-budget

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/AgriciDaniel/claude-ads.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/ads-budget/SKILL.md in AgriciDaniel/claude-ads
Installs to: ~/.claude/skills/ads-budget
Collection: One of 25 skills cataloged from this repository
Category: Data — 668 skills

What Budget and Bidding does

Budget and Bidding plans and reviews paid-media budgets, bidding, pacing, marginal return, forecasts, and key metrics like CPA, ROAS, MER, LTV:CAC across platforms. Use it for allocation, scaling, pacing, forecast, or investment tradeoffs.

Budget and Bidding is cataloged under Data on DirSkills. Budget and Bidding comes from a repository tagged agent-skills, ai, ai-marketing, claude-code and claude-code-skill.

Documentation

README

Excerpt

Budget and Bidding

Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
Normalize spend and outcomes to comparable windows and definitions.
Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
Distinguish committed baseline, controlled experiments, and reserve capacity.
Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Budget and Bidding

What else does AgriciDaniel publish alongside Budget and Bidding?
Budget and Bidding is one of 25 skills that DirSkills catalogs from AgriciDaniel/claude-ads, the repository it ships in. Its siblings there include Ad Creative Audit, Ad Image Generator and Ads Create. Each one is a separate skill with its own page in this directory, installs the same way Budget and Bidding does, and is maintained by AgriciDaniel in that same repository. The rest of the collection is listed on the AgriciDaniel/claude-ads page.
How does Budget and Bidding compare to other Data skills?
Budget and Bidding ranks #140 by stars among the 668 Data skills in this catalog. The most-starred ones next to it are Benchmark Methodology, Jupyter Notebook and Solana. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Budget and Bidding against them. Open each page to compare what they document and how they install.