Documentation
README
Calculator Design
A senior growth practitioner's playbook for designing interactive calculators that deliver real decision-support value while serving as lead magnets and qualified-traffic generators. ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments. The discipline of building a tool the audience actually trusts.
Most calculators on the web are bait. Random multipliers behind official-looking math; an "Industry Average" number that does not cite a source; the result hidden behind a contact-sales form. The calculator captures emails because the format implies calculation; the leads are unqualified because the calculator did not actually help anyone decide anything.
This is the opening of the README. Read the full README on GitHub.