Documentation
README
Comparison Tool Design
A senior product marketing director's playbook for designing side-by-side comparison tools that help users decide rather than just listing features. Plan-compare, product-compare, alternative-compare. Axis selection, default-comparison logic, recommendation discipline. The discipline of building a comparison tool that earns the user's trust.
Most comparison tools fail in one of two ways. They dump every feature into a giant grid (4 options × 40 features = 160 cells) and ask the user to weigh everything against everything. The user leaves without choosing. Or they pretend to be neutral comparisons but are actually sales pitches with biased defaults and weighted framing; the user catches the bias and trust collapses.
This is the opening of the README. Read the full README on GitHub.