Documentation
README
Competitive Analysis
Purpose
Understand what competitors actually do, as opposed to what they say, and turn that into a decision. A feature-comparison table is not an analysis; it is a table.
When to Use
- Entering a market or evaluating a new segment.
- Positioning or repositioning a product.
- Pricing decisions.
- Responding to a competitor's move.
Capabilities
- Evidence gathering: product, pricing, positioning, customers.
- Positioning-map construction.
- Pricing and packaging analysis.
- Identifying real differentiation versus claimed differentiation.
- Turning findings into a decision.
Inputs
This is the opening of the README. Read the full README on GitHub.