⚔️
Writing

Competitive Battlecard

by phuryn

Competitive Battlecard is a Writing skill for Claude Code, published by phuryn in pm-skills.

25.2K stars2.7K forkson phuryn/pm-skillsAdded 2026/08/14Repository updated 2026/07/03
View source on GitHubDownload repo ZIP
agent-skill-repositoryagent-skillsagentic-skillsclaude-code-marketplaceclaude-code-pluginsclaude-cowork-pluginproduct-management
Install in seconds
Install Competitive Battlecard
Copy Competitive Battlecard into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.
terminal
npx degit https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/competitive-battlecard ~/.claude/skills/competitive-battlecard

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/phuryn/pm-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file
pm-go-to-market/skills/competitive-battlecard/SKILL.md in phuryn/pm-skills
Installs to
~/.claude/skills/competitive-battlecard
Collection
One of 25 skills cataloged from this repository
Category
Writing — 1012 skills

What Competitive Battlecard does

Competitive Battlecard creates sales-ready battlecards comparing your product against a specific competitor, including positioning, feature comparison, objection handling, and win/loss patterns. Use it when preparing sales teams, creating competitive materials, or answering 'why not competitor X?'

Competitive Battlecard is cataloged under Writing on DirSkills. Competitive Battlecard comes from a repository tagged agent-skill-repository, agent-skills, agentic-skills, claude-code-marketplace and claude-code-plugins.

Documentation

README

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

  1. Research the competitor (use web search):

    • Current product offerings and features
    • Pricing tiers and model
    • Target market and positioning
    • Recent product launches or changes
    • Known strengths and weaknesses
    • Customer reviews and sentiment (G2, Capterra, Reddit)

  2. Create the battlecard with these sections:

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Competitive Battlecard

  • What else does phuryn publish alongside Competitive Battlecard?

    Competitive Battlecard is one of 25 skills that DirSkills catalogs from phuryn/pm-skills, the repository it ships in. Its siblings there include A/B Test Analysis, Beachhead Segment and Brainstorm Team OKRs. Each one is a separate skill with its own page in this directory, installs the same way Competitive Battlecard does, and is maintained by phuryn in that same repository. The rest of the collection is listed on the phuryn/pm-skills page.

  • How does Competitive Battlecard compare to other Writing skills?

    Competitive Battlecard ranks #45 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Competitive Battlecard against them. Open each page to compare what they document and how they install.

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