Contagious Viral Content Berger

Contagious Viral Content Berger is an AI Engineering skill for Claude Code, published by simbajigege in book2skills.

161 stars30 forkson simbajigege/book2skillsAdded 2026/09/08+4% in starsRepository updated 2026/08/26

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Install in seconds

Install Contagious Viral Content Berger

Copy Contagious Viral Content Berger into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/simbajigege/book2skills/tree/main/skills/contagious-viral-content-berger ~/.claude/skills/contagious-viral-content-berger

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/simbajigege/book2skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/contagious-viral-content-berger/SKILL.md in simbajigege/book2skills
Installs to: ~/.claude/skills/contagious-viral-content-berger
Collection: One of 25 skills cataloged from this repository
Category: AI Engineering — 3670 skills

What Contagious Viral Content Berger does

Contagious Viral Content Berger applies Jonah Berger's STEPPS framework to diagnose why content spreads or stalls. Use it to engineer shareability with social currency, triggers, emotion, public visibility, practical value, and stories.

Contagious Viral Content Berger is cataloged under AI Engineering on DirSkills. Contagious Viral Content Berger comes from a repository tagged agent-skills, agentskills, anthropic, anthropic-claude and book2skills.

Documentation

README

Excerpt

Overview

This skill encodes Jonah Berger's STEPPS framework from Contagious: Why Things Catch On. Based on years of scientific research at Wharton, it explains why certain content, products, and ideas spread — and provides actionable principles for engineering virality.

Core insight: Virality isn't born, it's made. The message matters more than the messenger. Any product or idea — even a boring blender — can be engineered to spread.

Key fact: 93% of word of mouth happens offline, not on social media. The platform is not the strategy; the psychology of sharing is.

When to Use This Skill

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Contagious Viral Content Berger

What else does simbajigege publish alongside Contagious Viral Content Berger?
Contagious Viral Content Berger is one of 25 skills that DirSkills catalogs from simbajigege/book2skills, the repository it ships in. Its siblings there include Agent Memory Implementation, Agent Tool Builder and Business Adventures Analysis. Each one is a separate skill with its own page in this directory, installs the same way Contagious Viral Content Berger does, and is maintained by simbajigege in that same repository. The rest of the collection is listed on the simbajigege/book2skills page.
How does Contagious Viral Content Berger compare to other AI Engineering skills?
Contagious Viral Content Berger ranks #3417 by stars among the 3670 AI Engineering skills in this catalog. The most-starred ones next to it are Architecture Decision Records, AI-First Engineering and Agentic OS. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Contagious Viral Content Berger against them. Open each page to compare what they document and how they install.