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README
Content Brief Authoring
A senior content strategist's playbook for authoring per-piece content briefs that actually guide writers to produce content worth publishing.
Most content briefs are some flavor of broken. The thin version is a keyword, a word count, and a deadline; the writer fills in everything else from scratch and the output is generic. The thick version is a 4-page document nobody reads, that the writer skims for the headline and the outline and ignores the rest. Either way, the brief failed at its job: making the writer's work easier and the output more predictable.
This is the opening of the README. Read the full README on GitHub.