Content Engine

by xu-xiang

Content Engine is a Writing skill for Claude Code, published by xu-xiang in everything-claude-code-zh.

1.9K stars307 forkson xu-xiang/everything-claude-code-zhAdded 2026/08/18+1% in starsRepository updated 2026/03/05

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Install in seconds

Install Content Engine

Copy Content Engine into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/xu-xiang/everything-claude-code-zh/tree/main/skills/content-engine ~/.claude/skills/content-engine

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/xu-xiang/everything-claude-code-zh.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/content-engine/SKILL.md in xu-xiang/everything-claude-code-zh
Installs to: ~/.claude/skills/content-engine
Collection: One of 25 skills cataloged from this repository
Category: Writing — 1012 skills

What Content Engine does

Content Engine turns a single idea or asset into platform-native content for X, LinkedIn, TikTok, YouTube, and newsletters. Use it to create social posts, threads, video scripts, or repurpose existing content across platforms.

Content Engine is cataloged under Writing on DirSkills. Content Engine comes from a repository tagged ai-agents, anthropic, claude, claude-code and developer-tools.

Documentation

README

Excerpt

内容引擎 (Content Engine)

将一个想法转化为强大的、平台原生（platform-native）的内容，而不是在所有地方发布同样的东西。

何时激活 (When to Activate)

编写 X 帖子或推文串（threads）
起草 LinkedIn 帖子或发布更新
编写短视频（short-form video）或 YouTube 讲解视频脚本
将文章、播客（podcasts）、演示（demos）或文档重用为社交内容
围绕发布、里程碑或主题构建轻量级内容计划

首要问题 (First Questions)

澄清以下内容：

来源资产（source asset）：我们要从什么内容进行适配
受众（audience）：开发者（builders）、投资者、客户、运营者或普通受众
平台（platform）：X、LinkedIn、TikTok、YouTube、时事通讯（newsletter）或多平台
目标（goal）：知名度、转化、招聘、权威性、发布支持或互动（engagement）

核心规则 (Core Rules)

针对平台进行适配。不要跨平台发布相同的文案。
钩子（Hooks）比摘要更重要。
每条帖子应承载一个清晰的想法。
使用具体的细节而非口号。
保持行动号召（ask/CTA）小而清晰。

平台指南 (Platform Guidance)

X

快速切入
每条帖子或推文串（thread）中的每条推文只包含一个想法
除非必要，否则不要在正文中放入链接
避免标签（hashtag）堆砌

强有力的第一行
短段落
围绕经验教训、结果和收获进行更明确的框架构建

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Content Engine

What else does xu-xiang publish alongside Content Engine?
Content Engine is one of 25 skills that DirSkills catalogs from xu-xiang/everything-claude-code-zh, the repository it ships in. Its siblings there include API Design Patterns, Article Writing and Autonomous Loops. Each one is a separate skill with its own page in this directory, installs the same way Content Engine does, and is maintained by xu-xiang in that same repository. The rest of the collection is listed on the xu-xiang/everything-claude-code-zh page.
How does Content Engine compare to other Writing skills?
Content Engine ranks #290 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Content Engine against them. Open each page to compare what they document and how they install.