Copywriting

by kostja94

Copywriting is a Writing skill for Claude Code, published by kostja94 in marketing-skills.

911 stars130 forkson kostja94/marketing-skillsAdded 2026/08/22+1% in starsRepository updated 2026/06/09

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Install in seconds

Install Copywriting

Copy Copywriting into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/kostja94/marketing-skills/tree/main/skills/content/copywriting ~/.claude/skills/copywriting

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/kostja94/marketing-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/content/copywriting/SKILL.md in kostja94/marketing-skills
Installs to: ~/.claude/skills/copywriting
Collection: One of 24 skills cataloged from this repository
Category: Writing — 1012 skills

What Copywriting does

Copywriting writes or optimizes short-form marketing copy like headlines, CTAs, ads, landing pages, and emails. Use it when you need conversion-focused copy or frameworks like PAS, AIDA, or BAB.

Copywriting is cataloged under Writing on DirSkills. Copywriting comes from a repository tagged agent-skills, cursor, growth-marketing, marketing and seo.

Documentation

README

Excerpt

Content: Copywriting

Guides short-form marketing copy—ads, landing pages, email, CTAs. Copywriting frameworks (PAS, AIDA, BAB) provide structure for conversion-focused copy. For article body content (blog posts, guides, long-form), see article-content.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Copywriting

What else does kostja94 publish alongside Copywriting?
Copywriting is one of 24 skills that DirSkills catalogs from kostja94/marketing-skills, the repository it ships in. Its siblings there include AI Traffic Tracking, Analytics Tracking and Article Content. Each one is a separate skill with its own page in this directory, installs the same way Copywriting does, and is maintained by kostja94 in that same repository. The rest of the collection is listed on the kostja94/marketing-skills page.
How does Copywriting compare to other Writing skills?
Copywriting ranks #515 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Copywriting against them. Open each page to compare what they document and how they install.