Documentation
README
CRO Methodology
Scientific, customer-centric approach to conversion rate optimization based on the CRE Methodology(TM). Extraordinary improvements come from understanding WHY visitors don't convert, not from copying competitors or applying generic tips.
Core Principle
Don't guess -- discover. Every visitor who doesn't convert has a reason. Discover those reasons through research, then systematically eliminate them with evidence and proof. This evidence-based approach consistently outperforms "best practices", intuition, competitor copying, and expert opinion.
This is the opening of the README. Read the full README on GitHub.