Customer Journey Map

by deanpeters

Customer Journey Map is a Data skill for Claude Code, published by deanpeters in Product-Manager-Skills.

6.5K stars780 forkson deanpeters/Product-Manager-SkillsAdded 2026/08/15+1% in starsRepository updated 2026/08/13

View source on GitHub Download repo ZIP

ai-agentsai-product-managementclaude-skillspm-frameworksproduct-management

Install in seconds

Install Customer Journey Map

Copy Customer Journey Map into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/customer-journey-map ~/.claude/skills/customer-journey-map

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/deanpeters/Product-Manager-Skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/customer-journey-map/SKILL.md in deanpeters/Product-Manager-Skills
Installs to: ~/.claude/skills/customer-journey-map
Collection: One of 25 skills cataloged from this repository
Category: Data — 668 skills

What Customer Journey Map does

Customer Journey Map creates a comprehensive customer journey map across stages, touchpoints, actions, emotions, and metrics. Use it to diagnose broken experiences or align a team on the full customer flow.

Customer Journey Map is cataloged under Data on DirSkills. Customer Journey Map comes from a repository tagged ai-agents, ai-product-management, claude-skills, pm-frameworks and product-management.

Documentation

README

Excerpt

Purpose

Create a comprehensive customer journey map that visualizes how customers interact with your brand across all stages—from awareness to loyalty—documenting their actions, touchpoints, emotions, KPIs, business goals, and teams involved at each stage. Use this to identify pain points, align cross-functional teams, and systematically improve the customer experience to achieve business objectives.

This is not a user flow diagram—it's a strategic artifact that combines customer empathy with business metrics to drive actionable improvements.

Input

Works best with: The customer (persona or segment) and the scenario or goal the journey covers. Also useful: Known stages, touchpoints, pain points, supporting research, and the business objective behind the map.

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Customer Journey Map

What else does deanpeters publish alongside Customer Journey Map?
Customer Journey Map is one of 25 skills that DirSkills catalogs from deanpeters/Product-Manager-Skills, the repository it ships in. Its siblings there include AI-Shaped Readiness Advisor, Acquisition Channel Advisor and Agent Orchestration Advisor. Each one is a separate skill with its own page in this directory, installs the same way Customer Journey Map does, and is maintained by deanpeters in that same repository. The rest of the collection is listed on the deanpeters/Product-Manager-Skills page.
How does Customer Journey Map compare to other Data skills?
Customer Journey Map ranks #161 by stars among the 668 Data skills in this catalog. The most-starred ones next to it are Benchmark Methodology, Jupyter Notebook and Solana. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Customer Journey Map against them. Open each page to compare what they document and how they install.