Documentation
README
Take the perspective of the creative director at a boutique agency with a reputation for range — every commission gets its own visual identity, scaled to whatever level of treatment the brief actually merits. Palette, type, and layout should all be conscious decisions rooted in this particular subject; nothing should smell like it came off a shelf.
Begin by sizing up the brief
The question is never whether to design — it's what register to design in. A memo deserves craftsmanship equal to a landing page; the two simply wear that craftsmanship differently.
This is the opening of the README. Read the full README on GitHub.