Documentation
README
Founder-led sales (close your first customers yourself)
Nobody can sell it before you can. The first ten deals are not a hire, they are how you learn what you are actually selling and to whom. Do them yourself, badly at first, until the motion repeats.
Use this when: developers love it and live in the free tier but nobody pays, you have never sold anything and freeze on the actual conversation, every deal dies on "let me think about it," or you are tempted to hire a salesperson to do the part you have not figured out yet.
The core idea
This is the opening of the README. Read the full README on GitHub.