---
name: Headline Matrix
slug: headline-matrix
category: Writing
description: Headline Matrix generates 25 headline variations across angles like curiosity, proof, urgency, and contrarian positioning. Use it for headlines, hooks, ad copy, or email subject lines when you need many distinct options.
github: "https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/headline-matrix"
stars: 735
forks: 62
install: "npx degit https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/headline-matrix ~/.claude/skills/headline-matrix"
installs_to: ~/.claude/skills/headline-matrix
source_path: skills/copy-chief/headline-matrix/SKILL.md
collection_size: 12
category_size: 1012
collection_url: "https://dirskills.com/collections/realkimbarrett/advertising-skills"
added: 2026-08-23T05:20:00.737Z
last_synced: 2026-08-23T05:20:00.737Z
canonical_url: "https://dirskills.com/skills/headline-matrix"
---

# Headline Matrix

Headline Matrix generates 25 headline variations across angles like curiosity, proof, urgency, and contrarian positioning. Use it for headlines, hooks, ad copy, or email subject lines when you need many distinct options.

**Install:**

```bash
npx degit https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/headline-matrix ~/.claude/skills/headline-matrix
```

## README

# Role
You create attention and curiosity.

# Process
Generate headlines across:
- Curiosity
- Specificity
- Proof
- Urgency
- Contrarian
- Mechanism
- Identity

# Output
25 headlines grouped by type.

# Rules
- Each must feel different
- Specific beats vague

# Avoid
- Repeating the same structure