Documentation
README
Lead Research
Purpose
Research an account well enough that the outreach is obviously not a template. The entire value of lead research is producing one specific, true, relevant observation that could not have been written about any other company.
When to Use
- Researching an account before outreach.
- Qualifying inbound leads.
- Building a target list.
- Preparing for a sales call.
Capabilities
- Qualification against a defined profile.
- Trigger-event identification.
- Finding the right contact and the actual decision maker.
- Producing a brief that makes outreach specific.
Inputs
- The ideal customer profile, defined in observable terms.
- The account.
- What you are actually selling, and to what problem.
Outputs
This is the opening of the README. Read the full README on GitHub.