---
name: Link Prospecting Outreach
slug: link-prospecting-outreach
category: SEO
description: Link Prospecting Outreach finds SERP-based link opportunities, scores prospects with Ahrefs metrics, and drafts outreach emails and in-article link placements. Use it for link building, unlinked mentions, competitor link replacement, or tiered prospect lists.
github: "https://github.com/apify/awesome-skills/tree/main/skills/apify-link-prospecting-outreach"
language: Python
stars: 248
forks: 61
install: "npx degit https://github.com/apify/awesome-skills/tree/main/skills/apify-link-prospecting-outreach ~/.claude/skills/apify-link-prospecting-outreach"
installs_to: ~/.claude/skills/apify-link-prospecting-outreach
source_path: skills/apify-link-prospecting-outreach/SKILL.md
collection_size: 14
category_size: 176
collection_url: "https://dirskills.com/collections/apify/awesome-skills"
added: 2026-09-02T05:21:13.635Z
last_synced: 2026-09-02T05:21:13.635Z
canonical_url: "https://dirskills.com/skills/link-prospecting-outreach"
---

# Link Prospecting Outreach

Link Prospecting Outreach finds SERP-based link opportunities, scores prospects with Ahrefs metrics, and drafts outreach emails and in-article link placements. Use it for link building, unlinked mentions, competitor link replacement, or tiered prospect lists.

**Install:**

```bash
npx degit https://github.com/apify/awesome-skills/tree/main/skills/apify-link-prospecting-outreach ~/.claude/skills/apify-link-prospecting-outreach
```

## README

# Link Prospecting Outreach

Turn a goal + a target keyword + a URL the user wants to promote into a tiered, ready-to-send outreach list: SERP-ranking prospects with Ahrefs-scored authority, the strongest pitch angle per prospect, an outreach-type-matched email draft, and a copy-paste-ready link placement.

## Prerequisites
(No need to check it upfront)

- `.env` file with `APIFY_TOKEN`
- Ahrefs MCP available (the skill calls `mcp__claude_ai_Ahrefs__*` tools for prospect scoring)
- Node.js 20.6+ (for native `--env-file` support)
- One-time setup inside the skill's `scripts/` folder: `npm install`

## Helper scripts (one config, four steps)

After Step 1–2 inputs are collected, write them to a single **`campaign.json`** (schema in [`campaign.json.example`](campaign.json.example)). Every downstream script reads `--config campaign.json`, so the agent doesn't fork per-campaign copies. Sequence:

```bash
# 1. Run the Actor (writes {base}.json + sub-Actor sidecars when --fetch-sub-datasets)
node --env-file=.env scripts/run_actor.js --actor "apify/link-prospecting-tool" --input '<json>' --timeout 1800 --fetch-sub-datasets --output {base}.json --format json

# 2. Build unified prospect table from the sidecars
python3 scripts/build_prospects.py --config campaign.json

# 3. (After Step 5 Ahrefs MCP calls → save to {base}_ahrefs_domain.json + {base}_ahrefs_page.json)
python3 scripts/enrich_prospects.py --config campaign.json

# 4. (After Step 8 sub-agents write outputs to /tmp/placement_outputs/row_*.json)
python3 scripts/merge_subagent_outputs.py --config campaign.json --outputs-dir /tmp/placement_outputs

# 5. Write the final xlsx + metadata sidecar
python3 scripts/write_xlsx.py --config campaign.json
```

If the runner's client-side wait elapses with the Actor still running on Apify, use `scripts/fetch_run_artifacts.js --run-id <id> --output {base}.json` instead of restarting. If the parent run is missing `SUB_ACTOR_RESULTS` (post-2026-05-20 Actor schema), `scripts/fetch_subactors_from_log.js` resolves sub-Actor runIds from the parent log.

## Workflow

Copy this checklist and track progress:

```
Task Progress:
- [ ] Step 1: Collect required anchor inputs incl. goal (block on these)
- [ ] Step 2: Collect brand voice, partnership type, output format
- [ ] Step 3: Run apify/link-prospecting-tool
- [ ] Step 4: Pull leads, mentions, authors, and sub-Actor datasets
- [ ] Step 5: Enrich every domain with Ahrefs metrics, assign Prospect Tier
- [ ] Step 6: Run skip pass — flag rows to drop before drafting
- [ ] Step 7: Compute "Why This Prospect" tag per surviving row
- [ ] Step 8: Compose per-row 3-artifact placement + outreach-type-aware email
- [ ] Step 9: Render output in chosen format
```

### Step 1: Required Anchor Inputs (ask FIRST, before anything else)

Do NOT proceed to Step 2 until every required input is answered. Surface them as the very first interaction. The dedup input (#7) is optional but must still be explicitly asked.

1. **Concrete goal for this campaign** — pick one preset or supply custom text. The goal drives skip-pass filtering, outreach-type template selection, and Prospect Tier thresholds. Required.

   | Preset | Effect downstream |
   |---|---|
   | `Recover unlinked brand mentions` | Skip pass drops every row where `brand_mentioned_in_source` is `false`. Default outreach type = `unlinked-mention-claim`. |
   | `Replace competitor links` | Skip pass drops every row not tagged `Links to competitor`. Default outreach type = `competitor-link-replacement`. |
   | `Topical authority links to specific URL` | No filter. Tier thresholds tighten (DR ≥ 50 for tier A). Default outreach type chosen per-row from `Why This Prospect`. |
   | `Maximum link volume from any relevant site` | No filter. Tier thresholds relax (DR ≥ 30 for tier A). Default outreach type chosen per-row. |
   | `Custom` | User-supplied paragraph; biases email tone and tier weights. No automatic skip filter. |

2. **Target keyword(s)** — one or more keywords the user wants their link to appear next to. The skill prospects the SERP for each. At least one required.
3. **Brand name** — the user's brand or product name. The Actor will not run without this (it is the `brand` input field).
4. **Product/category description** — one or two sentences describing what the user sells, who they sell to, and what category their product fits in. Example: *"Apify — web scraping platform that runs serverless scrapers as APIs. We sell to developers and data teams who need scraped data without managing infrastructure."* Required. Used in Step 6 (topical-fit gate) and Step 7 (adversarial-mention detection) to recognise prospects who are in the same product category — those won't link no matter the pitch. Without this, the skill cannot distinguish a genuine editorial opportunity from a competitor's blog.
5. **URL of content to link to** — the destination URL that will be inserted into partner articles. Required.
6. **Competitors** — anyone in the user's product category who would publish a "ours vs theirs" comparison page on their own site. Frame the ask this way explicitly: *"List every company that would write an X-vs-YourBrand comparison page. These won't link to you no matter what — small competitors count too."* Encourage 10+ entries; most users default to listing 3–5 obvious ones and miss the long tail. Mapped to `competitorDomains` on the Actor and reused in Steps 6 (adversarial-mention skip) and 7 (`Links to competitor` Why-tag).

   After the user answers, **offer** (do not push) an Ahrefs auto-pull of organic competitors: *"Want me to pull your top organic competitors from Ahrefs and add them to this list? Adds ~50 API units and surfaces smaller competitors you may have missed."* If the user says yes and Ahrefs MCP is available, call `mcp__claude_ai_Ahrefs__site-explorer-organic-competitors` on the user's domain (extracted from input #5) and merge results into `competitorDomains`. If Ahrefs is unavailable or the user declines, proceed with the user-supplied list only.
7. **Already-pitched domains (optional)** — domains the user has already contacted in past campaigns. Accept a comma-separated list, a CSV/Sheet path, or "none". The skill drops these in the skip pass so the user doesn't double-pitch. Not required to proceed.
8. **Number of organic results per keyword** — how many Google organic SERP results to prospect per keyword. Default 10 if the user is unsure, but ask the question so the user knows the lever exists. Mapped to `organicResult`.
9. **LLM sources to track** — multi-select. Each enabled engine queries an additional AI search/chat surface and adds Google Search Scraper sub-Actor cost per result fetched. Default: all enabled. Mapping to Actor input flags:

   | Option | Actor flag | Cost impact |
   |---|---|---|
   | ChatGPT Search | `enableChatGpt` | Per-result Google Search Scraper cost |
   | Gemini | `enableGemini` | Per-result Google Search Scraper cost |
   | Copilot (Microsoft / Bing) | `enableCopilot` | Per-result Google Search Scraper cost |
   | Perplexity | `enablePerplexity` | Per-result Google Search Scraper cost |
   | Google AI Mode | `enableAiMode` | Per-result Google Search Scraper cost |
   | Google AI Overviews | `enableAiOverviews` | **Free** — parsed from the SERP already fetched. Keep on regardless of budget. |

   Surface the multi-select to the user with all six pre-checked. Disabling individual engines is the main cost-cutting lever short of dropping `organicResult` — recommend keeping ChatGPT + Gemini on at minimum (they capture the largest share of LLM-driven discovery traffic in 2026).
10. **Run email verification?** — boolean. Default: `yes`. Mapped to `enableEmailVerification` on the Actor. When enabled, the Actor verifies every email returned by the Contact Details Scraper sub-Actor and tags each lead with a verification status (`verified` / `catch-all` / `risky` / `invalid` / `unknown`). The skill uses the status in Step 6 (invalid emails get auto-skipped) and surfaces it as the `Email Verification` column in the output. Disable only if the user is rate-limited on verification quota or running cost-tight smoke tests.

Once 1–6 and 8–10 are captured (7 is optional), move on.

### Step 2: Secondary Inputs

Ask these next:

1. **Brand info and voice** — a short paragraph describing the product/brand and the tone for outreach (e.g., "casual and helpful", "formal B2B", "founder-led"). Used verbatim to shape every generated email.
2. **Partnership type** — the *offer* the user is willing to make. Determines the offer paragraph substituted into the per-row email. Outreach-type template selection happens separately, per-row, in Step 8.

   | Option | What it offers |
   |---|---|
   | ABC link exchange | Three-way link swap: partner links to user, user links to a third party, third party links to partner. |
   | Direct A B link exchange | Two-way link swap: partner links to user, user links to partner. |
   | Resource page / list inclusion | Ask to be added to an existing curated list or roundup. No reciprocal link offered. |
   | Unilateral ask (no reciprocal) | User asks for the link without offering anything in return — appropriate for unlinked-mention claims and broken-link replacements. |
   | Other | User types their own offer (paid placement, free product, co-authored content, etc.). |

3. **Output format**:

   | Format | Behavior |
   |---|---|
   | `xlsx` | `run_actor.js` writes a styled spreadsheet to disk. |
   | `markdown` | Agent renders the table inline in chat with email drafts beneath each row. |

### Step 3: Run the Actor

The Actor ID is `apify/link-prospecting-tool`. Full input schema lives in `reference/apify-actor-usage.md`.

Recommended call payload for this skill (defaults chosen for outreach-first workflow):

```json
{
  "queries": "<keyword 1>\n<keyword 2>",
  "brand": "<user's brand name>",
  "ownDomains": ["<user-domain.com>"],
  "competitorDomains": [],
  "ignoreDomains": [
    "wikipedia.org", "github.com", "stackoverflow.com", "stackexchange.com",
    "reddit.com", "quora.com", "youtube.com", "twitter.com", "x.com",
    "linkedin.com", "facebook.com", "medium.com", "archive.org",
    "chromewebstore.google.com", "addons.mozilla.org", "apps.apple.com",
    "play.google.com", "microsoftedge.microsoft.com", "marketplace.visualstudio.com"
  ],
  "organicResult": 10,
  "maxContactsPerDomain": 3,
  "department": ["marketing"],
  "searchAuthorName": true,
  "includeMention": true,
  "enableChatGpt": true,
  "enableGemini": true,
  "enableCopilot": true,
  "enablePerplexity": true,
  "enableAiMode": true,
  "enableAiOverviews": true,
  "enableEmailVerification": true
}
```

The six `enable*` LLM-source flags map 1:1 to the user's Step 1 input #9 multi-select. Pass `false` for any engine the user deselected. `enableEmailVerification` maps to Step 1 input #10.

The `ignoreDomains` default includes two groups:
- **Giants and UGC** (wikipedia, github, stackoverflow, reddit, etc.) — too broad to pitch as editorial partners.
- **App / extension marketplaces** (Chrome Web Store, Firefox Add-ons, Apple/Google Play, VS Code Marketplace, etc.) — product directory listings, no editorial decision-makers.

**Do NOT** auto-add to `ignoreDomains` (let the user decide):
- UGC/community sites like `kaggle.com`, `dev.to`, `substack.com`, `producthunt.com`, `g2.com`, `capterra.com`, `trustpilot.com` — some users get real value pitching these.
- API directories like `rapidapi.com`, `programmableweb.com`, `publicapis.dev` — relevant for some products (especially developer-tool brands), irrelevant for others. Surface these as candidates only if the user wants to add them.

The URL-pattern skip rules in Step 6 catch the per-row noise (subdomain prefixes, path patterns) that `ignoreDomains` can't express.

`department` defaults to `["marketing"]` only. The skill prioritises editorial-leaning contacts within the returned `marketing` department during row composition (see Step 8). Only add `sales` if the user explicitly wants BD-style partnership pitches. Only add `c_suite` if the prospect domains are very small (1–5 person shops) where the founder may also be the editor.

Call the runner script:

```bash
node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/scripts/run_actor.js \
  --actor "apify/link-prospecting-tool" \
  --input 'JSON_INPUT' \
  --timeout 1800 \
  --fetch-sub-datasets \
  --output YYYY-MM-DD_outreach.json \
  --format json
```

Notes:
- `--timeout 1800` is the recommended client-side wait. The Actor itself runs 15-50+ min depending on keyword count, LLM-engine fan-out, and `enableEmailVerification`. Past calibration runs land in the 20–55 min range. Bumping the default avoids the partial-result situation where the runner gives up but the Actor keeps going.
- If the client-side wait still elapses with the Actor still running on Apify (status `RUNNING` or `READY` when the runner exits), do **not** restart the Actor. Use `scripts/fetch_run_artifacts.js --run-id <id> --output <file>` to poll the existing run and download all artifacts — same output shape as `run_actor.js --fetch-sub-datasets`.
- `--fetch-sub-datasets` downloads sibling files alongside the main output: `*_mentions.json`, `*_authors.json`, `*_serp.json`, `*_wcc.json`. You need all of them to populate every output column.

### Step 4: Access All Datasets

The Actor's output schema **changed on or before 2026-05-20**. The build_prospects script must handle the new shape; older skill versions that joined a separate MENTIONS dataset are broken.

**Current schema (verified 2026-05-20):**

| File written by runner / fetcher | Source | Populates |
|---|---|---|
| `*_output.json` (main) | "All leads" dataset | `Contact Full Name`, `Contact Job Title`, `Department`, `Seniority`, `Contact Email`, `Email Verification` (when `enableEmailVerification: true`), `Contact LinkedIn`, `Company`, `Domain`. **Each lead's `source_url[]` array contains the article URLs that produced this contact, each with a `brand_mentioned_in_source` boolean** — this is the new home of the per-(URL, contact) mention data. |
| `*_serp.json` | Google Search Results Scraper sub-Actor (one item per `(query × engine)` combination) | `SERP Position`, `Article Title`, `Publish Date` (via `organicResults[]`), and **engine attribution per URL** (Google Organic, ChatGPT, Gemini, Copilot, Perplexity, Google AI Mode) by joining `aiModeResult.sources[]`, `perplexitySearchResult.sources[]`, `chatGptSearchResult.sources[]`, `geminiSearchResult.sources[]`, `copilotSearchResult.sources[]`. URLs from ChatGPT carry a `?utm_source=chatgpt.com` query suffix — normalise URLs (strip tracking params) before joining. |
| `*_wcc.json` | Website Content Crawler sub-Actor | `Placement Source Sentence`, `Placement With Link`, `Placement New Insertion`, `Article Author` cross-check, outbound-link inspection for `Links to competitor` and `Resource / roundup page` tags. **Canonical URL list for building rows** — every URL that got body-crawled appears here, including ones that didn't yield a lead. |
| `*_authors.json` | AI Web Scraper sub-Actor (when `searchAuthorName: true`) | `Article Author`, `Author Source` (set to `searchAuthorName`). Note: this sub-Actor frequently TIMES-OUT at its 300s default — partial results are still saved. |

**What changed (vs. pre-2026-05-20 runs):**
1. No separate `MENTIONS` / `AUTHORS` / `DOMAINS_WITH_LEADS` named datasets — mention info is folded into `main_leads[i].source_url[]`.
2. No `SUB_ACTOR_RESULTS` record in the parent run's key-value store. Sub-Actor runIds are now only discoverable from the parent run log via regex `\[apify\.<slug> runId:([A-Za-z0-9]+)\]`. The runner script's `--fetch-sub-datasets` flag now falls back to log-parsing when the KV index is missing; the standalone `scripts/fetch_subactors_from_log.js` does the same for runs whose runner already exited.
3. The mentions schema reduced: `source_url[i]` carries only `{domain, brand_mentioned_in_source, url}` — no per-engine flags like the old `ChatGPT_mention` / `Perplexity_mention`. Engine attribution must be reconstructed from the SERP sub-dataset's LLM-result sub-fields (see SERP row above).

If a column's source is missing, write `"Not found"` and add a manual-lookup hint in `Notes`. Never fabricate.

### Step 5: Ahrefs Enrichment and Prospect Tier

For every unique domain that survived the Actor's filtering, fetch authority and traffic metrics via Ahrefs MCP. Call all three tools in parallel per domain (and across domains — batch parallelise to keep this step under a minute for typical 20–50 prospect lists):

| Ahrefs tool | Used for | Column it populates |
|---|---|---|
| `mcp__claude_ai_Ahrefs__site-explorer-domain-rating` (target = domain) | Domain Rating | `Domain DR` |
| `mcp__claude_ai_Ahrefs__site-explorer-metrics` (target = article URL, mode = `exact`) | Page-level organic traffic (last 30 days) | `Page Traffic` |
| `mcp__claude_ai_Ahrefs__site-explorer-backlinks-stats` (target = domain) | Referring domains count | `Referring Domains` |

If Ahrefs returns no data (domain not indexed, page too new), set the column to `"-"` and add a `Notes` hint `"Ahrefs has no data — verify manually before pitching"`. Do not fabricate values.

Assign `Prospect Tier` using the thresholds matching the user's goal:

| Goal | Tier A | Tier B | Tier C |
|---|---|---|---|
| `Topical authority links to specific URL` | DR ≥ 50 AND Page Traffic ≥ 300/mo | DR 30–49 OR Page Traffic 50–299 | everything below |
| `Maximum link volume from any relevant site` | DR ≥ 30 AND Page Traffic ≥ 100/mo | DR 15–29 OR Page Traffic 20–99 | everything below |
| `Recover unlinked brand mentions` | irrelevant — every mention is worth claiming; tier by DR alone (≥ 40 = A, 20–39 = B, < 20 = C) | | |
| `Replace competitor links` | tier by DR (≥ 50 = A, 30–49 = B, < 30 = C) | | |
| `Custom` | use the `Topical authority` thresholds | | |

Surface tier breakdown to the user before Step 8 — let them confirm whether to draft emails for all tiers or only A/B.

### Step 6: Skip Pass

Before drafting any email, walk every row and apply skip rules. Skipped rows get `Outreach Status = "Skip"`, a one-line reason in `Notes`, and **no email or placement is generated** (saves tokens and user review time).

Skip rules (in order):

1. **Goal mismatch.** If the goal is `Recover unlinked brand mentions` and the row's Mentions data shows `brand_mentioned_in_source: false`, skip. If the goal is `Replace competitor links` and the row's WCC body has no outbound link to any `competitorDomains` entry, skip.
2. **Already pitched.** If the row's domain matches an entry in the optional already-pitched list from Step 1 input #7, skip.
3. **Own / competitor domain leak.** The Actor should already filter these, but double-check — if the row's domain matches `ownDomains` or `competitorDomains`, skip.
4. **Stale content.** If `Publish Date` is older than 5 years, skip (low chance the editor will update the post).
5. **URL-pattern skip.** Skip rows whose URL matches any of these patterns:
   - **Subdomain prefixes**: `developers.*`, `docs.*`, `support.*`, `helpcenter.*`, `legacy.*`, `dsarequests.*`, `connectivity.*`, `community.*`, `dev.*` (when used as a doc subdomain — e.g. `dev.example.com/api/`), `api.*` *only when followed by a path that's clearly documentation* (`/reference/`, `/docs/`, `/spec/`). Do NOT skip `rapidapi.com` or other API-directory domains by this rule alone — `api.*` is a subdomain check, not a substring check.
   - **Path patterns**: `/api-docs/`, `/reference/`, `/marketplace/`, `/extensions/`, `/profile/`, `/users/`, `/free-tools/`, `/spec/`, `/content/privacy`, `/content/terms`, `/content/dma`, `/content/how_we_work`, `/legal/`, `/_redirects`, `/sitemap`.
   - **Vendor product page patterns**: URL ends in `-scraper.php`, `-scraping.php`, contains `-data-scraper.`, `-data-scraping.`, `/bots/`, `/extension/`, `/detail/` (extension detail pages).
6. **Non-edit