Documentation
README
Offer Design (Global)
An offer is what the customer actually buys: outcome, package, proof, guarantee, bonuses, constraints, and payment structure. Better copy cannot rescue a weak offer.
Information gathering
Read .agents/product-marketing-context-global.md if available. Ask up to 4 questions: what is sold, who buys it, current or intended price, and why buyers hesitate. If the user has a sales page, proposal, pricing sheet, or funnel, use it as input. For details, read references/offer-framework.md.
When to use
Use this skill for:
- Services, agencies, consulting, coaching, courses, memberships, high-ticket B2B.
- Packages needing bonuses, guarantees, payment plans, upsells, or downsells.
- Offers with traffic or leads but weak conversion.
This is the opening of the README. Read the full README on GitHub.