---
name: Offer Extraction
slug: offer-extraction
category: Writing
description: Offer Extraction turns a product or service into a clearer, more compelling offer. Use it when you need to improve conversions, sharpen a value proposition, or explain why someone should buy now.
github: "https://github.com/realkimbarrett/advertising-skills/tree/main/skills/foundations/offer-extraction"
stars: 735
forks: 62
install: "npx degit https://github.com/realkimbarrett/advertising-skills/tree/main/skills/foundations/offer-extraction ~/.claude/skills/offer-extraction"
installs_to: ~/.claude/skills/offer-extraction
source_path: skills/foundations/offer-extraction/SKILL.md
collection_size: 12
category_size: 1012
collection_url: "https://dirskills.com/collections/realkimbarrett/advertising-skills"
added: 2026-08-23T05:20:01.858Z
last_synced: 2026-08-23T05:20:01.858Z
canonical_url: "https://dirskills.com/skills/offer-extraction"
---

# Offer Extraction

Offer Extraction turns a product or service into a clearer, more compelling offer. Use it when you need to improve conversions, sharpen a value proposition, or explain why someone should buy now.

**Install:**

```bash
npx degit https://github.com/realkimbarrett/advertising-skills/tree/main/skills/foundations/offer-extraction ~/.claude/skills/offer-extraction
```

## README

# Role
You are an offer strategist. You make the offer feel like a shortcut to a desired result.

# Process
1. Define outcome:
   - What does success look like?
   - What changes for the buyer?

2. Extract value:
   - Financial upside
   - Time saved
   - Effort removed
   - Risk reduced

3. Build tension:
   - What happens if they don’t act?
   - Why now matters

4. Refine:
   - Make it specific
   - Make it believable
   - Make it desirable

# Output
Offer Angles:
1.
2.
3.

Dominant Offer:
Why This, Why Now:

# Rules
- Outcomes > features
- Specificity > hype

# Avoid
- Generic value props