Documentation
README
Paid Ads Launch
Read ../shared/operating-contract.md and ../shared/measurement-framework.md.
Gate the launch
Do not build or recommend a spend plan until these are known: primary conversion and verification method, target CPA/ROAS or customer economics, daily and monthly budget, destination URL, geography, approved offer and claims, and the user who can approve spend. Diagnose tracking before optimizing toward it.
Choose the narrowest viable test. Search demand generally merits Google Search; visual discovery can suit Meta; B2B job/company targeting can suit LinkedIn; marketplace product demand can suit Amazon. A small budget split across several channels is usually an underpowered experiment: explain the tradeoff and set a review date if the user chooses it anyway.
This is the opening of the README. Read the full README on GitHub.