Documentation
README
Paid Ads Optimization
Read ../shared/operating-contract.md and ../shared/measurement-framework.md. Review before changing anything.
Diagnose before cutting
Verify the conversion signal, period completeness, spend volume, attribution model, and recent account changes. Spend with no recorded conversion can indicate broken tracking or immature data; treat it as a hypothesis until the signal and volume support an intervention. Check landing-page or operational failures before blaming targeting.
Classify the bottleneck as query/audience quality, creative fatigue, delivery/rank, budget constraint, landing-page mismatch, tracking, or economics. Use the specialized Google, Meta, X, or LinkedIn skill for live diagnosis. For other platforms, analyze only the supplied or verified data.
This is the opening of the README. Read the full README on GitHub.