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README
Paid Media Monitoring
- Load two or more normalized snapshots with compatible account, timezone, currency, metric, and attribution definitions.
- Validate data freshness and finalization windows before comparing periods.
- Separate expected learning, seasonality, reporting latency, and planned changes from unexplained anomalies.
- Evaluate pacing, delivery, conversion quality, unit economics, creative fatigue, tracking health, policy status, and changed account objects.
- Return observations, confidence, likely causes, required investigation, and decision thresholds. Do not mutate the account.
- Persist a versioned monitoring bundle and link detected failures to regression or follow-up tasks.
This is the opening of the README. Read the full README on GitHub.