---
name: Platform Adaptation
slug: platform-adaptation
category: Writing
description: "Adapts content for different social media and blog platforms, providing conversion methodologies tailored to each platform's algorithm, format, and user behavior."
github: "https://github.com/revfactory/harness-100/tree/main/en/04-content-repurposer/.claude/skills/platform-adaptation"
stars: 1194
forks: 420
install: "git clone https://github.com/revfactory/harness-100"
added: 2026-07-20T06:49:20.193Z
last_synced: 2026-07-29T06:37:28.142Z
canonical_url: "https://dirskills.com/skills/platform-adaptation"
---

# Platform Adaptation

Adapts content for different social media and blog platforms, providing conversion methodologies tailored to each platform's algorithm, format, and user behavior.

**Install:** `git clone https://github.com/revfactory/harness-100`

## README

# Platform Adaptation — Platform-Specific Content Adaptation Methodology

Specialist platform knowledge used by the sns-copywriter and blog-writer agents when converting content.

## Why Platform Adaptation Matters

Copy-pasting the same message to every platform makes it **optimal for none**. Each platform has its own algorithm, format, and user expectations. Repurposing means completely reshaping the form while preserving the core.

## Platform Content DNA

### X (Twitter)
| Attribute | Value |
|-----------|-------|
| **Core Value** | Speed, opinion, conversation |
| **Optimal Length** | Single tweet 100–200 chars, thread 5–12 tweets |
| **Algorithm Favors** | High reply+retweet ratio, dwell time |
| **Avoid** | Solo external link tweets (50% reach drop), long text without images |
| **Conversion Strategy** | Core insight as 1 tweet → expand "why it matters" as thread |

**Thread Structure Formula**:
1. **Hook tweet**: Bold claim or counterintuitive fact
2. **Context tweet**: "Why this matters"
3. **Evidence tweets (3–5)**: Data, examples, quotes
4. **Pivot tweet**: "So what should you do?"
5. **CTA tweet**: "If this thread was useful, RT"
6. **Self-reply**: Source link

### Instagram
| Attribute | Value |
|-----------|-------|
| **Core Value** | Visual, inspiration, community |
| **Optimal Length** | Caption 125–150 chars (before fold), carousel 7–10 slides |
| **Algorithm Favors** | Saves, Shares, carousel completion rate |
| **Avoid** | Link text (not clickable), text-only posts |
| **Conversion Strategy** | Key data as visual cards, processes as carousels |

**Carousel Structure Formula**:
1. **Cover slide**: Curiosity-driven title (large text)
2. **Problem definition**: "Sound familiar?"
3. **Solution slides (3–5)**: One point per slide
4. **Summary slide**: 3-line key recap
5. **CTA slide**: "Save this for later"

### LinkedIn
| Attribute | Value |
|-----------|-------|
| **Core Value** | Expertise, experience, networking |
| **Optimal Length** | 1,300–2,000 chars (3–4 scrolls) |
| **Algorithm Favors** | Comment count, dwell time, native content |
| **Avoid** | External links in body (40% reach drop), excessive hashtags |
| **Conversion Strategy** | Personal experience + professional insight combo, link in first comment |

**Post Structure Formula**:
```
[Hook: First 2 lines that stop the scroll]

[Empty line — ensure hook shows above "see more"]

[Story/Experience: 3–4 paragraphs]

[Insight/Lesson: Specific and actionable]

[CTA: End with a question — drive comments]

#hashtags 3–5 (last line)
```

### Blog (SEO)
| Attribute | Value |
|-----------|-------|
| **Core Value** | Depth, searchability, evergreen content |
| **Optimal Length** | 1,500–3,000 words |
| **SEO Favors** | H2/H3 structure, 1–2% keyword density, internal/external links |
| **Avoid** | Keyword stuffing, thin content, duplicate content |
| **Conversion Strategy** | Expand + structure the source, titles and subheadings aligned to search intent |

## Source → Platform Conversion Matrix

| Source Element | X | Instagram | LinkedIn | Blog |
|---------------|---|-----------|----------|------|
| Core claim | Hook tweet | Cover slide | Opening 2 lines | Title (H1) |
| Data/stats | Individual tweet | Infographic card | Inline citation | Table/chart |
| Case/story | Thread (2–3 tweets) | Mid-carousel | Body story | Section (H2) |
| Process/method | Numbered thread | Step carousel | List | Step-by-step guide |
| Quote | Individual tweet | Text card | Indented | Block quote |
| CTA | Final tweet | Last slide | Question ending | CTA button/banner |

## Message Consistency Checklist

The form changes per platform, but the **core message must stay identical**:

- [ ] Is the same single core claim clearly conveyed across all versions?
- [ ] Is the tone adapted per platform while maintaining brand voice?
- [ ] Are data and facts identical across all versions?
- [ ] Is the CTA's ultimate destination consistent?
- [ ] Do visual elements (colors, fonts) follow the brand guide?