Documentation
README
Product Analysis
Purpose
Understand how a product is actually used and decide what to do about it. The failure mode is a dashboard full of numbers that go up, none of which are connected to whether the product is working.
When to Use
- Deciding what to build next.
- A metric moved and nobody knows why.
- Assessing whether a feature worked.
- Setting up product analytics.
Capabilities
- Metric selection: the one that matters versus the ones that flatter.
- Funnel analysis and drop-off diagnosis.
- Retention and cohort analysis.
- Feature-adoption measurement.
- Prioritization on evidence.
Inputs
- Usage data, at the event level.
- What the product is meant to do for the user.
- The decision this analysis informs.
Outputs
This is the opening of the README. Read the full README on GitHub.