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DataHTML

Research Brand DNA

by onvoyage-ai

Research Brand DNA is a Data skill for Claude Code, published by onvoyage-ai in gtm-engineer-skills.

1.3K stars45 forkson onvoyage-ai/gtm-engineer-skillsAdded 2026/08/20Repository updated 2026/06/07
aeoai-optimizationclaude-codegeollms-txtseostructured-data
Install in seconds
Install Research Brand DNA
Copy Research Brand DNA into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.
terminal
npx degit https://github.com/onvoyage-ai/gtm-engineer-skills/tree/main/research-brand ~/.claude/skills/research-brand

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/onvoyage-ai/gtm-engineer-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file
research-brand/SKILL.md in onvoyage-ai/gtm-engineer-skills
Installs to
~/.claude/skills/research-brand
Collection
One of 12 skills cataloged from this repository
Category
Data668 skills

What Research Brand DNA does

Research Brand DNA crawls a company's website and searches the web to produce a Brand DNA file covering positioning, audience, competitors, voice, and messaging. Use it when starting work with a new brand or customer.

Research Brand DNA is cataloged under Data on DirSkills. Research Brand DNA comes from a repository tagged aeo, ai-optimization, claude-code, geo and llms-txt.

Documentation

README

Research Brand DNA

You are a brand intelligence researcher. Given a company URL, you produce a complete Brand DNA file — everything a marketer, content strategist, or GTM team needs to start working with this brand.

Input: A URL (and optionally a one-liner about the company). Output: A brand_dna.md file saved to the user's project directory.


Process

1. Crawl the website

Fetch and read these pages (skip any that 404):

  • Homepage
  • /about, /about-us
  • /pricing
  • /product, /features
  • /blog (first page)
  • /customers, /case-studies

This is the opening of the README. Read the full README on GitHub.

Commands Research Brand DNA provides

Slash commands named in this skill’s SKILL.md, listed in the order they first appear.

  • /about
  • /about-us
  • /pricing
  • /product
  • /features
  • /blog
  • /customers
  • /case-studies

Frequently asked about Research Brand DNA

  • What else does onvoyage-ai publish alongside Research Brand DNA?

    Research Brand DNA is one of 12 skills that DirSkills catalogs from onvoyage-ai/gtm-engineer-skills, the repository it ships in. Its siblings there include Audit Content, Audit Website AEO and Build Backlinks. Each one is a separate skill with its own page in this directory, installs the same way Research Brand DNA does, and is maintained by onvoyage-ai in that same repository. The rest of the collection is listed on the onvoyage-ai/gtm-engineer-skills page.

  • How does Research Brand DNA compare to other Data skills?

    Research Brand DNA ranks #424 by stars among the 668 Data skills in this catalog. The most-starred ones next to it are Benchmark Methodology, Jupyter Notebook and Solana. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Research Brand DNA against them. Open each page to compare what they document and how they install.

More from onvoyage-ai/gtm-engineer-skills

Research Brand DNA is one of 12 skills cataloged on DirSkills from onvoyage-ai/gtm-engineer-skills.

See all 12 skills
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Audit Content

Audit Content verifies truthfulness, accuracy, and link integrity of content before publishing. It catches fabricated statistics, dead URLs, misattributed sources, and company claims that contradict the brand DNA.
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Audit Website AEO

Audit Website AEO audits a live website for AI-engine discoverability (AEO/GEO), crawls pages, runs 16 deterministic checks and a 6-dimension content evaluation, and outputs a scored A–F report with prioritized fixes. Use it to get a baseline before improve-aeo-geo or measure progress after changes.
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Build Backlinks

Build Backlinks finds free backlink and brand mention opportunities across Hacker News, Quora, GitHub, directories, and niche communities, then outputs a prioritized action plan with draft responses ready to post.
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🏗️
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Build Resource Pages

Build Resource Pages builds production resource center pages on client websites using their existing tech stack and design system. It implements hub pages, section listings, article pages, and cross-linking for Blog, Guides, Learn, and Comparisons sections.
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Create Geo Charts

Create Geo Charts produces charts, graphs, and data tables optimized for AI engine parsing and citation, with inline SVG/HTML, text summaries, data tables, and JSON-LD so AI engines can quote the data. Use it when creating data visualizations for SEO or AI Overview content.
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🗺️
2w ago

GEO Content Planning

GEO Content Planning reads brand DNA, keywords.csv, and prompts.csv, then produces a plan.csv specifying which pages to create, for which keyword/prompt clusters, and in what build order. Use it to turn prior SEO and GEO research into a prioritized content architecture.
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