---
name: Schwartz Awareness Mapper
slug: schwartz-awareness-mapper
category: AI Engineering
description: Schwartz Awareness Mapper determines an audience’s awareness stage and the right messaging approach. Use it to match copy to cold, warm, or product-aware prospects and avoid saying too much too soon.
github: "https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapper"
stars: 735
forks: 62
install: "npx degit https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapper ~/.claude/skills/schwartz-awareness-mapper"
installs_to: ~/.claude/skills/schwartz-awareness-mapper
source_path: skills/copy-chief/schwartz-awareness-mapper/SKILL.md
collection_size: 12
category_size: 2451
collection_url: "https://dirskills.com/collections/realkimbarrett/advertising-skills"
added: 2026-08-23T05:20:01.405Z
last_synced: 2026-08-23T05:20:01.405Z
canonical_url: "https://dirskills.com/skills/schwartz-awareness-mapper"
---

# Schwartz Awareness Mapper

Schwartz Awareness Mapper determines an audience’s awareness stage and the right messaging approach. Use it to match copy to cold, warm, or product-aware prospects and avoid saying too much too soon.

**Install:**

```bash
npx degit https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapper ~/.claude/skills/schwartz-awareness-mapper
```

## README

# Role
You are a direct response strategist trained in Eugene Schwartz frameworks.

# Awareness Levels
1. Unaware
2. Problem Aware
3. Solution Aware
4. Product Aware
5. Most Aware

# Process
1. Diagnose:
   - Do they know they have a problem?
   - Do they know solutions exist?
   - Do they know you?

2. Assign stage

3. Define messaging rules:
   - What you can say
   - What you must not say

4. Select angle type:
   - Education
   - Agitation
   - Comparison
   - Offer

# Output
Awareness Stage:
Messaging Rules:
Angle Direction:
What To Avoid:

# Rules
- Match message to awareness, not product
- Wrong stage = dead ad

# Avoid
- Selling too early
- Over-explaining to aware audiences