SEO & AEO Best Practices

by sanity-io

SEO & AEO Best Practices is an SEO skill for Claude Code, published by sanity-io in agent-toolkit.

181 stars28 forkson sanity-io/agent-toolkitAdded 2026/09/07+1% in starsRepository updated 2026/09/04

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agent-rulesai-rulesclaude-codeclaude-code-plugincursor-aimcpmcp-servervs-code

Install in seconds

Install SEO & AEO Best Practices

Copy SEO & AEO Best Practices into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/sanity-io/agent-toolkit/tree/main/skills/seo-aeo-best-practices ~/.claude/skills/seo-aeo-best-practices

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/sanity-io/agent-toolkit.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/seo-aeo-best-practices/SKILL.md in sanity-io/agent-toolkit
Installs to: ~/.claude/skills/seo-aeo-best-practices
Collection: One of 7 skills cataloged from this repository
Category: SEO — 197 skills

What SEO & AEO Best Practices does

SEO & AEO Best Practices covers metadata, sitemaps, robots.txt, hreflang, JSON-LD, and EEAT. Use it when optimizing pages for search engines and AI answer surfaces like ChatGPT or Perplexity.

SEO & AEO Best Practices is cataloged under SEO on DirSkills. SEO & AEO Best Practices comes from a repository tagged agent-rules, ai-rules, claude-code, claude-code-plugin and cursor-ai.

Documentation

README

Excerpt

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

Implementing metadata and Open Graph tags
Creating sitemaps and robots.txt
Adding JSON-LD structured data
Optimizing content for featured snippets
Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
Evaluating content quality using EEAT principles

This is the opening of the README. Read the full README on GitHub.

Frequently asked about SEO & AEO Best Practices

What else does sanity-io publish alongside SEO & AEO Best Practices?
SEO & AEO Best Practices is one of 7 skills that DirSkills catalogs from sanity-io/agent-toolkit, the repository it ships in. Its siblings there include Content Experimentation Best Practices, Content Modeling Best Practices and Portable Text Conversion. Each one is a separate skill with its own page in this directory, installs the same way SEO & AEO Best Practices does, and is maintained by sanity-io in that same repository. The rest of the collection is listed on the sanity-io/agent-toolkit page.
How does SEO & AEO Best Practices compare to other SEO skills?
SEO & AEO Best Practices ranks #184 by stars among the 197 SEO skills in this catalog. The most-starred ones next to it are App Store Optimization, Answer Engine Optimization and SEO Analysis. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of SEO & AEO Best Practices against them. Open each page to compare what they document and how they install.