---
name: SEO & AEO Best Practices
slug: seo-aeo-best-practices
category: SEO
description: SEO & AEO Best Practices covers metadata, sitemaps, robots.txt, hreflang, JSON-LD, and EEAT. Use it when optimizing pages for search engines and AI answer surfaces like ChatGPT or Perplexity.
github: "https://github.com/sanity-io/agent-toolkit/tree/main/skills/seo-aeo-best-practices"
language: JavaScript
stars: 181
forks: 28
install: "npx degit https://github.com/sanity-io/agent-toolkit/tree/main/skills/seo-aeo-best-practices ~/.claude/skills/seo-aeo-best-practices"
installs_to: ~/.claude/skills/seo-aeo-best-practices
source_path: skills/seo-aeo-best-practices/SKILL.md
collection_size: 7
category_size: 197
collection_url: "https://dirskills.com/collections/sanity-io/agent-toolkit"
added: 2026-09-07T05:20:17.089Z
last_synced: 2026-09-07T05:20:17.089Z
canonical_url: "https://dirskills.com/skills/seo-aeo-best-practices"
---

# SEO & AEO Best Practices

SEO & AEO Best Practices covers metadata, sitemaps, robots.txt, hreflang, JSON-LD, and EEAT. Use it when optimizing pages for search engines and AI answer surfaces like ChatGPT or Perplexity.

**Install:**

```bash
npx degit https://github.com/sanity-io/agent-toolkit/tree/main/skills/seo-aeo-best-practices ~/.claude/skills/seo-aeo-best-practices
```

## README

# SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

## When to Apply

Reference these guidelines when:
- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles

## Core Concepts

### SEO (Search Engine Optimization)
Optimizing content to rank well in traditional search results (Google, Bing).

### AEO (Answer Engine Optimization)
Optimizing content to be selected as authoritative answers by AI systems.

### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality.

## References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See `references/` for detailed guidance:
- `references/eeat-principles.md` — EEAT implementation and author schema
- `references/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
- `references/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
- `references/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)