Startup Positioning

Startup Positioning is a Writing skill for Claude Code, published by ferdinandobons in startup-skill.

836 stars125 forkson ferdinandobons/startup-skillAdded 2026/08/22+11% in starsRepository updated 2026/07/01

ai-agentsbattle-cardsclaude-codeclaude-skillscompetitive-analysiscompetitive-intelligencemarket-researchpricing-analysisstartupstartup-validation

Install in seconds

Install Startup Positioning

Copy Startup Positioning into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/ferdinandobons/startup-skill/tree/main/startup-positioning ~/.claude/skills/startup-positioning

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/ferdinandobons/startup-skill.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: startup-positioning/SKILL.md in ferdinandobons/startup-skill
Installs to: ~/.claude/skills/startup-positioning
Collection: One of 4 skills cataloged from this repository
Category: Writing — 1012 skills

What Startup Positioning does

Startup Positioning builds a positioning document, positioning statements, a competitive alternatives map, and category analysis using Dunford, JTBD, Moore, and Neumeier frameworks. Use it when defining or refining how a product should be positioned in the market.

Startup Positioning is cataloged under Writing on DirSkills. Startup Positioning comes from a repository tagged ai-agents, battle-cards, claude-code, claude-skills and competitive-analysis.

Documentation

README

Excerpt

Startup Positioning

Market positioning strategy that produces a complete positioning document, Moore + Neumeier positioning statements, competitive alternatives map, and market category analysis. Built on April Dunford's framework, enriched with JTBD discovery and stress-tested with Neumeier's Onliness Test.

How It Works

INTAKE → RESEARCH (2 sequential waves) → POSITIONING SYNTHESIS

The process: understand the product and its customers, research competitive alternatives and market context, then build positioning through Dunford's 5+1 components. Typical runtime: 10-15 minutes in Claude Code (parallel agents), 20-30 minutes in Claude.ai (sequential).

Language

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Startup Positioning

What else does ferdinandobons publish alongside Startup Positioning?
Startup Positioning is one of 4 skills that DirSkills catalogs from ferdinandobons/startup-skill, the repository it ships in. Its siblings there include Startup Competitors, Startup Design and Startup Pitch. Each one is a separate skill with its own page in this directory, installs the same way Startup Positioning does, and is maintained by ferdinandobons in that same repository. The rest of the collection is listed on the ferdinandobons/startup-skill page.
How does Startup Positioning compare to other Writing skills?
Startup Positioning ranks #538 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Startup Positioning against them. Open each page to compare what they document and how they install.