Documentation
README
UGC / EGC / KOC Brief (Global)
Information gathering
Ask up to 4 questions before creating the brief:
- What product / service? Short description, USP, price, target customer.
- Which creator type? UGC (real customer), EGC (employee), KOC (paid creator). Default: UGC.
- Content goal? TOFU (awareness), MOFU (persuasion), BOFU (close). Number of videos needed.
- Budget and timeline? Budget per video, video delivery deadline, campaign duration.
Core principles
Distinguishing 3 creator types
This is the opening of the README. Read the full README on GitHub.