---
name: UGC EGC KOC Brief
slug: ugc-egc-koc-brief
category: Writing
description: "UGC EGC KOC Brief helps you create briefs for customers, employees, or paid creators who film brand videos. It covers talking points, shot guidance, do and don't lists, usage rights, deliverables, and batch management."
github: "https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/06-ugc-egc-brief-global"
language: PowerShell
stars: 553
forks: 222
install: "npx degit https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/06-ugc-egc-brief-global ~/.claude/skills/06-ugc-egc-brief-global"
installs_to: ~/.claude/skills/06-ugc-egc-brief-global
source_path: skills/en/06-ugc-egc-brief-global/SKILL.md
collection_size: 25
category_size: 1012
collection_url: "https://dirskills.com/collections/minhnv0807/ai-business-skills"
added: 2026-08-25T05:14:55.471Z
last_synced: 2026-08-25T05:14:55.471Z
canonical_url: "https://dirskills.com/skills/ugc-egc-koc-brief"
---

# UGC EGC KOC Brief

UGC EGC KOC Brief helps you create briefs for customers, employees, or paid creators who film brand videos. It covers talking points, shot guidance, do and don't lists, usage rights, deliverables, and batch management.

**Install:**

```bash
npx degit https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/06-ugc-egc-brief-global ~/.claude/skills/06-ugc-egc-brief-global
```

## README

# UGC / EGC / KOC Brief (Global)

## Information gathering

Ask up to 4 questions before creating the brief:

1. **What product / service?** Short description, USP, price, target customer.
2. **Which creator type?** UGC (real customer), EGC (employee), KOC (paid creator). Default: UGC.
3. **Content goal?** TOFU (awareness), MOFU (persuasion), BOFU (close). Number of videos needed.
4. **Budget and timeline?** Budget per video, video delivery deadline, campaign duration.

---

## Core principles

### Distinguishing 3 creator types

| Criterion | UGC (User) | EGC (Employee) | KOC (Key Opinion Consumer) |
|-----------|------------|----------------|----------------------------|
| Who films | Real customer | Company employee | Paid / product-trade creator |
| Trust level | Highest — real user | High — insider voice | Medium — recognized as ad |
| Cost | Low (product + voucher) | Salary (existing) | $20-$400/video by follower count |
| Content control | Low | High | Medium — brief but creator owns creativity |
| Usage rights | Need permission | Default belongs to company | Per contract |
| Best for | Social proof, MOFU | Behind-the-scenes, employer branding | Reach, awareness, TOFU |

### Creator selection criteria

#### UGC — Customers

| Criterion | Requirement |
|-----------|-------------|
| Used product | Required — proof needed (order, check-in, past review) |
| Camera quality | iPhone 11+ or equivalent — clean video, no shake |
| Speaking style | Natural, no rigid script, has emotion |
| Appearance | Matches target demographic |
| Willingness | Agrees to filming + brand channel usage |

#### EGC — Employees

| Criterion | Requirement |
|-----------|-------------|
| Department | Priority: sales, tech, customer service — frontline contact |
| Style | Natural, not "corporate" — like sharing with friend |
| Equipment | Personal phone (no pro camera needed) |
| Frequency | 2-4 videos/month/person |
| Motivation | Bonus by view/engagement, PTO, gifts |

#### KOC — Paid creators

| Criterion | Acceptable level |
|-----------|------------------|
| Followers | Nano: 1K-10K / Micro: 10K-50K / Mid: 50K-200K |
| Engagement rate | >3% (nano), >2% (micro), >1.5% (mid) |
| Niche | Industry-fit (beauty, F&B, lifestyle, tech) |
| Content style | Natural, not "ad-heavy" — storytelling, review, daily vlog |
| Audience match | 70%+ followers match target demographic |
| Brand deal history | Check — avoid creators with direct competitor in last 3 months |

---

## Detailed brief structure

### Part 1 — Overview

```markdown
# Brief [UGC/EGC/KOC]: [Product/Campaign Name]
Date: [YYYY-MM-DD]
Video deadline: [YYYY-MM-DD]
Creator type: [UGC / EGC / KOC]
Number of videos: [X videos]
Posting platforms: [TikTok / Reels / YouTube Shorts / All]
```

### Part 2 — Product info

| Item | Detail |
|------|--------|
| Product / service name | [Name] |
| 1-sentence description | [Short description] |
| Main USP (1-2 points) | [Differentiation] |
| Price | [Sale price / Promo price] |
| Target customer | [Gender, age, pain point] |
| Product link | [URL or order info] |
| Required hashtags | [#BrandName, #CampaignName] |

### Part 3 — Do / Don't

| DO — Should do | DON'T — Avoid |
|----------------|----------------|
| Speak naturally, like to a friend | No rigid script reading |
| Mention product/service clearly | Don't name competitors |
| Show real result/experience | Don't promise "100%" or "guaranteed" results |
| Vertical 9:16, good lighting | No horizontal, no dark footage |
| Mention CTA at end | Don't skip CTA |
| Clear audio, no noise | Don't film in noisy place |
| [Add product-specific] | Don't use copyrighted music |

### Part 4 — 3 video angles (pick 1 or shoot all 3)

| Angle | Description | Hook idea | Best for |
|-------|-------------|-----------|----------|
| Angle 1: [e.g., "Real review"] | Re-tell experience — before/after | "I used this for [X] weeks — here's the result" | MOFU |
| Angle 2: [e.g., "Day in my life"] | Embed product in daily routine | "A day in my life — I can't live without this" | TOFU |
| Angle 3: [e.g., "Comparison"] | Compare with old method (no competitor name) | "I used to do this — now I switched to this" | MOFU |

### Part 5 — Video structure

| Timestamp | Content | Note |
|-----------|---------|------|
| [0-3s] | Hook — spark curiosity, hold attention | Don't introduce yourself |
| [3-10s] | Context — problem or situation | Connect to audience pain |
| [10-25s] | Product — show/demo/experience | Mention name, show packaging |
| [25-35s] | Result — before/after, feeling | Honest, not over-glamorized |
| [35-45s] | CTA — recommend action | Specific: "DM page for consultation" |

_(Adjust timestamps for length: 15s, 30s, 45s, 60s — see 04-script-video-global)_

### Part 6 — Technical filming guide

| Item | Requirement |
|------|-------------|
| Aspect ratio | 9:16 (vertical) — required |
| Resolution | Minimum 1080p |
| Lighting | Natural light or ring light — no backlit |
| Audio | Quiet room, clear speaking. Lavalier mic if available |
| Length | [15s / 30s / 45s / 60s] — per brief |
| Number of takes | At least 2 takes — send both for selection |
| Shots | Close-up product + medium shot person + B-roll |

### Part 7 — Delivery format

| Item | Requirement |
|------|-------------|
| File format | .mp4 (no compression, no heavy filter) |
| Send via | Google Drive / Dropbox / WeTransfer — NOT Messenger/WhatsApp (quality loss) |
| File name | [CreatorName]_[Angle]_[Take1/2]_[YYYYMMDD].mp4 |
| Deadline | [YYYY-MM-DD] before 6 PM |
| Recipient | [Name + phone / email] |
| Review | Brand reviews in 48h — feedback (if any) within 24h |

---

## Content usage agreement

### Short template (for UGC / KOC)

```markdown
CONTENT USAGE AGREEMENT

Party A (Brand): [Company name]
Party B (Creator): [Creator name]
Date signed: [YYYY-MM-DD]

1. CONTENT: [Number] videos about [product/service], [Xs] duration.
2. USAGE RIGHTS: Party A may use content on:
   - [ ] Brand channels (page, TikTok, IG)
   - [ ] Paid ads (Meta Ads, TikTok Ads)
   - [ ] Website, landing page
   - [ ] Offline channels (event, POS)
3. DURATION: [X months] from delivery date.
4. EDITING: Party A may cut, splice, add text overlay. Cannot change spoken content.
5. PAYMENT: [Amount] — paid within [X days] after acceptable delivery.
6. EXCLUSIVITY: Creator won't film for direct competitor for [X months].

Signature Party A: _______________
Signature Party B: _______________
```

### Legal notes

- For UGC (customers): Get permission via written message with screenshot — keep as proof
- For KOC: Written contract — both parties sign (electronic or paper)
- For EGC: No separate contract — content created during work hours belongs to company (state in employment agreement)
- Image rights: Creator agrees to personal image usage — state in contract

---

## Payment structure

### Reference price ranges (Global 2025-2026)

| Creator tier | Followers | Price/video (USD) | Note |
|--------------|-----------|-------------------|------|
| Nano KOC | 1K-10K | $20-$80 | Often product trade + cash |
| Micro KOC | 10K-50K | $80-$200 | Can barter (product) if value matches |
| Mid KOC | 50K-200K | $200-$600 | Cash only typically |
| UGC (customers) | N/A | Product + voucher $10-$30 | No cash — value exchange |
| EGC (employees) | N/A | $0 (existing salary) + bonus $10-$30/video | Performance-based bonus |

### Payment models

| Model | Description | Best for |
|-------|-------------|----------|
| Per video | Fixed/video — simple, easy to manage | Nano/micro KOC, low volume |
| Revenue share | % of revenue from video — high motivation | Influential KOC, trackable products |
| Product exchange | Trade product/service — no cash | UGC, nano KOC, high-value products |
| Retainer | Monthly — committed video count/month | Long-term creator, 4+ videos/month |

---

## Creator performance tracking

### Per-creator tracking table

| Creator | Platform | Video | Views | Likes | Comments | Shares | Saves | ER | CPV | Lead | Revenue |
|---------|----------|-------|-------|-------|----------|--------|-------|----|----|------|---------|
| [Name 1] | TikTok | [Link] | | | | | | | | | |
| [Name 2] | Reels | [Link] | | | | | | | | | |
| [Name 3] | TikTok | [Link] | | | | | | | | | |

### Performance indicators

| Metric | Poor | Average | Good | Excellent |
|--------|------|---------|------|-----------|
| Engagement rate (ER) | <2% | 2-5% | 5-10% | >10% |
| Save rate | <0.5% | 0.5-2% | 2-5% | >5% |
| CPV (cost per view) | >$0.02 | $0.01-$0.02 | $0.005-$0.01 | <$0.005 |
| Video completion rate | <20% | 20-40% | 40-60% | >60% |

### Re-book rules

- ER > 5% + Save rate > 2% -> Re-book immediately for next batch
- ER 2-5% + good content -> Re-book with different angle
- ER < 2% -> No re-book — find new creator

---

## Batch management (10+ creators simultaneously)

### Progress tracking table

| # | Creator | Type | Status | Brief sent | Video delivered | Review | Approved | Posted | Note |
|---|---------|------|--------|------------|-----------------|--------|----------|--------|------|
| 1 | [Name] | KOC | [Not sent / Sent / Filming / Delivered / Revising / Approved / Posted] | | | | | | |
| 2 | | | | | | | | | |
| 3 | | | | | | | | | |

### Video status flow

```
Not sent -> Brief sent -> Filming -> Delivered
  -> Review (48h) -> Revising -> Revised -> Approved -> Posted
```

### Management workflow

1. **Prepare batch:** Build creator list + per-creator brief (same template, different angles)
2. **Send brief:** Send brief + product (if needed) at once — log send date
3. **Follow-up:** Reminder 3 days before deadline if no delivery
4. **Review:** View video within 48h — feedback specific (timestamp + content)
5. **Approve:** Confirm final — post to channel or run ads
6. **Track:** Update performance weekly — decide re-book

### Follow-up message templates

```
[Reminder follow-up]
"Hi [Name], the brief from [Brand] sent on [date] — how's filming going?
Deadline [date]. Let me know if you need help!"

[Revision feedback]
"Video is great! 2 things I'd like to adjust:
1. [0:05] — add product name text overlay
2. [0:25] — change CTA to 'DM page for consultation'
Please revise within 24h — thanks so much!"
```

---

## Related skills

- **04-script-video-global** — Detailed script creators reference when filming
- **05-ad-copy-global** — Use UGC/KOC video as ad creative — needs ad copy
- **01-content-calendar-global** — Schedule creator video into content plan
- **03-performance-review-global** — Evaluate creator performance for re-book

---

## Quality checklist

Check before sending brief:

- [ ] Clear creator type: UGC, EGC, or KOC
- [ ] Has full product info (name, USP, price, audience)
- [ ] Specific DO / DON'T table
- [ ] At least 3 video angles for creator to pick
- [ ] Has video structure with timestamps
- [ ] Has technical filming guide (aspect, lighting, audio)
- [ ] Has clear delivery format (file type, send method, deadline)
- [ ] Has contract/agreement on usage rights
- [ ] Has clear payment structure
- [ ] Has performance tracking table per creator
- [ ] If batch 10+ creators — has progress tracking table
- [ ] Doesn't ask creator to say anything violating ad policies