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WritingPython

Xiaoma Durex Copywriter

by crawfordxx

Xiaoma Durex Copywriter is a Writing skill for Claude Code, published by crawfordxx in xiaoma-durex-copywriter.

372 stars8 forkson crawfordxx/xiaoma-durex-copywriterAdded 2026/08/11Repository updated 2026/08/08
advertisingchinese-copywritingclaude-codeclaude-skillcopywritingposter-design
Install in seconds
Install Xiaoma Durex Copywriter
Copy Xiaoma Durex Copywriter into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.
terminal
npx degit https://github.com/crawfordxx/xiaoma-durex-copywriter ~/.claude/skills/xiaoma-durex-copywriter

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/crawfordxx/xiaoma-durex-copywriter.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file
SKILL.md in crawfordxx/xiaoma-durex-copywriter
Installs to
~/.claude/skills/xiaoma-durex-copywriter
Collection
The only skill cataloged from this repository
Category
Writing1012 skills

What Xiaoma Durex Copywriter does

Generates witty copy and visual posters using Durex's golden-era double-entendre and whitespace method, suitable for hot topics, holidays, product marketing, and social media content.

Xiaoma Durex Copywriter is cataloged under Writing on DirSkills. Xiaoma Durex Copywriter comes from a repository tagged advertising, chinese-copywriting, claude-code, claude-skill and copywriting.

Documentation

README

xiaoma-durex-copywriter

一个 Claude Code / Claude.ai Skill。用杜蕾斯黄金期(2011–2017,环时互动操盘)那套**「双层语义 + 留白」**的方法,产出文案与海报。

这套方法能迁移的东西,是一套制造「我懂了」瞬间的机制。污只是杜蕾斯所在品类的表层材料,把材料换成 AI 课程、职场、理财、健身,机制照样成立。


双层语义

一句合格的杜蕾斯式文案,必须同时成立于两个语境

内容
表层 热点 / 节日 / 日常场景本身,字面读得通
里层 品牌 / 产品 / 你要卖的东西

作者只写表层,里层由读者自己跳过去。那一下跳跃产生的快感,就是传播动力。

光大银行出乌龙那天,杜蕾斯发的是「光大是不行的」。刘翔摔倒那次,它把「快」和「持久」摆到一起,表层说的是运动员。中元节它只说了四个字,「今晚早回家」。

点破即死是铁律。 只要在文案里解释了里层,这条就废了。


This is the opening of the README. Read the full README on GitHub.

Frequently asked about Xiaoma Durex Copywriter

  • How does Xiaoma Durex Copywriter compare to other Writing skills?

    Xiaoma Durex Copywriter ranks #831 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Xiaoma Durex Copywriter against them. Open each page to compare what they document and how they install.