Browse Skills

Contagious engineers word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use it when designing shareable features, social campaigns, or products meant to spread through peer recommendation.

Continuous Discovery helps product teams establish a weekly customer discovery cadence using Opportunity Solution Trees, assumption mapping, and interview snapshots. Use it to set up regular customer feedback loops, prioritize experiments, and connect discovery insights to delivery work.

Create App takes a raw app idea through validation, design, and clean architecture phases to a shippable first version. Use it when starting a new app, validating an idea before code, or building an MVP that won't need a rewrite.

Create Business guides a founder from raw idea to a validated, positioned, and priced startup by orchestrating ten phases across jobs-to-be-done, mom-test, design sprint, lean startup, and strategy frameworks. Use it when starting a new business or validating a startup idea before building.

Create Website guides you through ten phases to build a live, high-converting website from a blank page, sequencing message, design, and conversion. Use it when you need a new website or landing page from scratch.

CRO Methodology audits websites and landing pages for conversion issues and designs evidence-based A/B tests based on customer research and objection handling. Use it when landing pages aren't converting, signups are low, or checkout flows have friction.

Crossing the Chasm guides go-to-market strategy for disruptive tech products, focusing on the gap between early adopters and mainstream buyers. Use it to choose a beachhead segment, complete the whole product, and plan a D-Day expansion.

DDIA Systems designs data systems by applying principles for storage engines, replication, partitioning, transactions, and consistency models. Use it when choosing databases, debugging consistency issues, or designing data-intensive applications.

Design Code Architecture guides an agent through eight phases of app architecture decisions — boundaries, domain model, data, and resilience — recording choices in docs/ so the journey resumes across sessions. Use it to design a new app's architecture before building, choose structure, or decide monolith vs microservices.

Design of Everyday Things applies foundational design principles like affordances, signifiers, constraints, feedback, and conceptual models to make products intuitive and discoverable.

Design Sprint guides a team through a five-day structured process to map, sketch, decide, prototype, and test product ideas with real users. Use it to validate a high-stakes product decision or compress months of debate into one week.

Domain-Driven Design models software around the business domain using bounded contexts, aggregates, and ubiquitous language. Use it when splitting a monolith, defining service boundaries, or aligning code with business processes.