Brand Archetype

Brand Archetype is a Writing skill for Claude Code, published by revfactory in harness-100.

1.2K stars424 forkson revfactory/harness-100Added 2026/07/20+1% in starsRepository updated 2026/03/22

Install in seconds

Install Brand Archetype

Copy Brand Archetype into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/revfactory/harness-100/tree/main/en/06-brand-identity/.claude/skills/brand-archetype ~/.claude/skills/brand-archetype

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/revfactory/harness-100.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: en/06-brand-identity/.claude/skills/brand-archetype/skill.md in revfactory/harness-100
Installs to: ~/.claude/skills/brand-archetype
Collection: One of 51 skills cataloged from this repository
Category: Writing — 1361 skills

What Brand Archetype does

Provides Jungian 12-archetype methodology for designing brand personality, tone-of-voice guidelines, and storytelling frameworks. Used by brand-strategist and copywriter agents to craft cohesive brand identities.

Brand Archetype is cataloged under Writing on DirSkills.

Documentation

README

Excerpt

Brand Archetype — Brand Archetype Methodology

Expert knowledge used by brand-strategist and copywriter agents when designing brand personality and voice.

Why Archetypes

Consumers do not buy products — they buy the feeling that "this brand represents me." Archetypes are universal characters imprinted in humanity's collective unconscious over thousands of years. Mapping them onto a brand creates an intuitive connection.

Full Map of 12 Archetypes

Four Core Motivation Axes

                    Freedom / Liberation
                           ^
                Rebel  | Magician | Explorer
    Belonging <  Jester |   ---   |  Hero    > Self-Actualization
               Everyman | Caregiver| Ruler
                           v
                    Stability / Control

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Brand Archetype

What else does revfactory publish alongside Brand Archetype?
Brand Archetype is one of 51 skills that DirSkills catalogs from revfactory/harness-100, the repository it ships in. Its siblings there include Ad Copywriting Formulas, Advertising Campaign and Argumentation Framework. Each one is a separate skill with its own page in this directory, installs the same way Brand Archetype does, and is maintained by revfactory in that same repository. The rest of the collection is listed on the revfactory/harness-100 page.
How does Brand Archetype compare to other Writing skills?
Brand Archetype ranks #374 by stars among the 1361 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Brand Archetype against them. Open each page to compare what they document and how they install.