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WritingShell

Brand Profile

by social-media-skills

Brand Profile is a Writing skill for Claude Code, published by social-media-skills in skills.

19 stars4 forkson social-media-skills/skillsAdded 2026/08/11+36% in starsRepository updated 2026/07/30
agent-skillsai-agentsclaudeclaude-codeclaude-skillscontent-creationgemini-cli-extensioninstagramlinkedinllmmarketingmarketing-skillsmcpopenclawsocial-mediasocial-media-marketingtiktok
Install in seconds
Install Brand Profile
Copy Brand Profile into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.
terminal
npx degit https://github.com/social-media-skills/skills/tree/main/skills/brand-profile ~/.claude/skills/brand-profile

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/social-media-skills/skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file
skills/brand-profile/SKILL.md in social-media-skills/skills
Installs to
~/.claude/skills/brand-profile
Collection
One of 25 skills cataloged from this repository
Category
Writing1012 skills

What Brand Profile does

Load or create a durable brand profile that defines voice, audience, and guidelines, ensuring all social media content stays on-brand. Run this first before using any other social media skills.

Brand Profile is cataloged under Writing on DirSkills. Brand Profile comes from a repository tagged agent-skills, ai-agents, claude, claude-code and claude-skills.

Documentation

README

Brand Profile

This is the foundation skill. Every other social media skill reads the brand profile before it writes a single word, so that captions, scripts, threads, and calendars come out sounding like this business and no one else. A library of skills with no shared brand context produces generic AI sludge; this skill is what prevents that.

Your job here is not to fill in a form. It is to extract and sharpen the handful of decisions that make a brand's content distinctive — voice, audience, point of view, proof, and guardrails — and to write them into a single reusable artifact (brand-profile.md) that other skills consume.

When to use this

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Brand Profile

  • What else does social-media-skills publish alongside Brand Profile?

    Brand Profile is one of 25 skills that DirSkills catalogs from social-media-skills/skills, the repository it ships in. Its siblings there include AI Image Editing, AI Music & Sound Design and AI Search Optimization. Each one is a separate skill with its own page in this directory, installs the same way Brand Profile does, and is maintained by social-media-skills in that same repository. The rest of the collection is listed on the social-media-skills/skills page.

  • How does Brand Profile compare to other Writing skills?

    Brand Profile ranks #959 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Brand Profile against them. Open each page to compare what they document and how they install.

More from social-media-skills/skills

Brand Profile is one of 25 skills cataloged on DirSkills from social-media-skills/skills.

See all 25 skills