Campaign Architect

Campaign Architect is an SEO skill for Claude Code, published by aaron-he-zhu in aaron-marketing-skills.

2.6K stars347 forkson aaron-he-zhu/aaron-marketing-skillsAdded 2026/08/18+1% in starsRepository updated 2026/08/18

agent-skillsbrand-messagingbrand-narrativeclaude-codeclaude-skillscontent-optimizationcreator-marketingemail-marketinggenerative-engine-optimizationgeoinfluencer-marketingmarketingmarketing-automationorganic-socialpaid-advertisingproduct-huntproduct-launchroasseosocial-media-marketing

Install in seconds

Install Campaign Architect

Copy Campaign Architect into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/ad/research/campaign-architect ~/.claude/skills/campaign-architect

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/aaron-he-zhu/aaron-marketing-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: ad/research/campaign-architect/SKILL.md in aaron-he-zhu/aaron-marketing-skills
Installs to: ~/.claude/skills/campaign-architect
Collection: One of 25 skills cataloged from this repository
Category: SEO — 164 skills

What Campaign Architect does

Campaign Architect plans the structure of a paid-ads account, including campaign types, ad groups, targeting, match types, and negative/exclusion hygiene, and scores the ROAS A (Audience) dimension plus structure. Use it when planning paid account structure, picking Search vs PMax, laying out ad groups, or auditing paid-vs-organic cannibalization.

Campaign Architect is cataloged under SEO on DirSkills. Campaign Architect comes from a repository tagged agent-skills, brand-messaging, brand-narrative, claude-code and claude-skills.

Documentation

README

Excerpt

Campaign Architect

Plans the structure of a paid-ads account — campaign types, ad-group/asset-group layout, targeting, match types, and negative/exclusion hygiene — and scores the ROAS A (Audience) dimension plus structure. It designs the paid account skeleton (distinct from organic site architecture) and hands the finished structure to the auditor that scores the full account; it does not compute the final RQS itself.

Quick Start

Plan the paid account structure for [goal] on [platforms]. Here is my exported campaign + search-terms report: [paste/path].

Should this be Search, PMax, or broad match? Lay out ad groups and the negative-keyword list for [themes].

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Campaign Architect

What else does aaron-he-zhu publish alongside Campaign Architect?
Campaign Architect is one of 25 skills that DirSkills catalogs from aaron-he-zhu/aaron-marketing-skills, the repository it ships in. Its siblings there include Ad Account Auditor, Ad Creative Builder and Ad Test Designer. Each one is a separate skill with its own page in this directory, installs the same way Campaign Architect does, and is maintained by aaron-he-zhu in that same repository. The rest of the collection is listed on the aaron-he-zhu/aaron-marketing-skills page.
How does Campaign Architect compare to other SEO skills?
Campaign Architect ranks #38 by stars among the 164 SEO skills in this catalog. The most-starred ones next to it are App Store Optimization, Answer Engine Optimization and SEO Analysis. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Campaign Architect against them. Open each page to compare what they document and how they install.