🏛️
WritingShell

Content Pillars

by social-media-skills

Content Pillars is a Writing skill for Claude Code, published by social-media-skills in skills.

19 stars4 forkson social-media-skills/skillsAdded 2026/08/11+36% in starsRepository updated 2026/07/30
View source on GitHubDownload repo ZIP
agent-skillsai-agentsclaudeclaude-codeclaude-skillscontent-creationgemini-cli-extensioninstagramlinkedinllmmarketingmarketing-skillsmcpopenclawsocial-mediasocial-media-marketingtiktok
Install in seconds
Install Content Pillars
Copy Content Pillars into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.
terminal
npx degit https://github.com/social-media-skills/skills/tree/main/skills/content-pillars ~/.claude/skills/content-pillars

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/social-media-skills/skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file
skills/content-pillars/SKILL.md in social-media-skills/skills
Installs to
~/.claude/skills/content-pillars
Collection
One of 25 skills cataloged from this repository
Category
Writing — 1012 skills

What Content Pillars does

Defines a brand's content pillars — 3–5 recurring themes — forming the strategic backbone between brand profile and content calendar. Use it to determine what to post about or before planning a content batch.

Content Pillars is cataloged under Writing on DirSkills. Content Pillars comes from a repository tagged agent-skills, ai-agents, claude, claude-code and claude-skills.

Documentation

README

Content Pillars

Content pillars are the few recurring themes a brand returns to — the strategic layer between who the brand is (brand-profile) and what it posts this week (batch-content-plan). Good pillars make a feed coherent, ownable, and infinitely easy to plan; their absence is why so many brands post random things that add up to nothing.

The single most important idea in this skill — and the thing almost everyone gets wrong:

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Content Pillars

  • What else does social-media-skills publish alongside Content Pillars?

    Content Pillars is one of 25 skills that DirSkills catalogs from social-media-skills/skills, the repository it ships in. Its siblings there include AI Image Editing, AI Music & Sound Design and AI Search Optimization. Each one is a separate skill with its own page in this directory, installs the same way Content Pillars does, and is maintained by social-media-skills in that same repository. The rest of the collection is listed on the social-media-skills/skills page.

  • How does Content Pillars compare to other Writing skills?

    Content Pillars ranks #963 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Content Pillars against them. Open each page to compare what they document and how they install.

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Content Pillars is one of 25 skills cataloged on DirSkills from social-media-skills/skills.

See all 25 skills →
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Routes AI video jobs to the best-fit generative tool and writes portable, brand-matched briefs. Sits above individual tool skills, ensuring no vendor lock-in and handling AI disclosure requirements.
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3w ago

AI Voiceover

Generates AI voiceovers for social media videos using ElevenLabs, with script writing for the ear and delivery direction. Use for narration, dubbing, or voice cloning with consent and disclosure.
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3w ago

Analytics and Reporting

Interprets native social media analytics to provide goal-mapped insights and actionable recommendations. Uses the METER framework to measure signal over vanity, feeding content and growth strategies.
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