Documentation
README
Crossing the Chasm Framework
Strategic framework for marketing and selling disruptive technology products, particularly the transition from early adopters to mainstream customers.
Core Principle
There is a chasm between early adopters and the mainstream market. Most tech companies fail not because they can't build great products, but because they can't cross from visionaries who love new technology to pragmatists who just want solutions that work. The two groups want fundamentally different things -- what wins over innovators actively repels the early majority -- so you must change your strategy, and your whole product, to cross.
This is the opening of the README. Read the full README on GitHub.