Fatigue & Frequency Manager

Fatigue & Frequency Manager is a Data skill for Claude Code, published by aaron-he-zhu in aaron-marketing-skills.

2.6K stars347 forkson aaron-he-zhu/aaron-marketing-skillsAdded 2026/08/18+1% in starsRepository updated 2026/08/18

agent-skillsbrand-messagingbrand-narrativeclaude-codeclaude-skillscontent-optimizationcreator-marketingemail-marketinggenerative-engine-optimizationgeoinfluencer-marketingmarketingmarketing-automationorganic-socialpaid-advertisingproduct-huntproduct-launchroasseosocial-media-marketing

Install in seconds

Install Fatigue & Frequency Manager

Copy Fatigue & Frequency Manager into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/ad/scale/fatigue-frequency-manager ~/.claude/skills/fatigue-frequency-manager

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/aaron-he-zhu/aaron-marketing-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: ad/scale/fatigue-frequency-manager/SKILL.md in aaron-he-zhu/aaron-marketing-skills
Installs to: ~/.claude/skills/fatigue-frequency-manager
Collection: One of 25 skills cataloged from this repository
Category: Data — 668 skills

What Fatigue & Frequency Manager does

Fatigue & Frequency Manager reads frequency, CTR, and CVR decay against an early-flight baseline to diagnose creative fatigue or audience saturation and returns Rotate-creative, Widen-audience, or Hold triggers per ad set. Use it when ad performance drops at scale and you need to decide whether to rotate creative or widen the audience.

Fatigue & Frequency Manager is cataloged under Data on DirSkills. Fatigue & Frequency Manager comes from a repository tagged agent-skills, brand-messaging, brand-narrative, claude-code and claude-skills.

Documentation

README

Excerpt

Fatigue & Frequency Manager

Reads a scaling ad set for creative fatigue and audience saturation — rising frequency, decaying CTR and CVR against an early-flight baseline — and returns a Rotate-creative / Widen-audience / Hold trigger per ad set. This works the ROAS S (spend-efficiency: CTR/CVR/frequency decay) and R (return protection) levers at scale. It does not build the replacement creative (ad-creative-builder owns that) and does not compute the RQS or run vetoes (ad-account-auditor owns the gate).

Quick Start

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Fatigue & Frequency Manager

What else does aaron-he-zhu publish alongside Fatigue & Frequency Manager?
Fatigue & Frequency Manager is one of 25 skills that DirSkills catalogs from aaron-he-zhu/aaron-marketing-skills, the repository it ships in. Its siblings there include Ad Account Auditor, Ad Creative Builder and Ad Test Designer. Each one is a separate skill with its own page in this directory, installs the same way Fatigue & Frequency Manager does, and is maintained by aaron-he-zhu in that same repository. The rest of the collection is listed on the aaron-he-zhu/aaron-marketing-skills page.
How does Fatigue & Frequency Manager compare to other Data skills?
Fatigue & Frequency Manager ranks #310 by stars among the 668 Data skills in this catalog. The most-starred ones next to it are Benchmark Methodology, Jupyter Notebook and Solana. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Fatigue & Frequency Manager against them. Open each page to compare what they document and how they install.