Headline Matrix

by realkimbarrett

Headline Matrix is a Writing skill for Claude Code, published by realkimbarrett in advertising-skills.

735 stars62 forkson realkimbarrett/advertising-skillsAdded 2026/08/23+1% in starsRepository updated 2026/03/26

View source on GitHub Download repo ZIP

advertisingclaude-codecodexopenclawopenclawskill

Install in seconds

Install Headline Matrix

Copy Headline Matrix into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/headline-matrix ~/.claude/skills/headline-matrix

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/realkimbarrett/advertising-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/copy-chief/headline-matrix/SKILL.md in realkimbarrett/advertising-skills
Installs to: ~/.claude/skills/headline-matrix
Collection: One of 12 skills cataloged from this repository
Category: Writing — 1012 skills

What Headline Matrix does

Headline Matrix generates 25 headline variations across angles like curiosity, proof, urgency, and contrarian positioning. Use it for headlines, hooks, ad copy, or email subject lines when you need many distinct options.

Headline Matrix is cataloged under Writing on DirSkills. Headline Matrix comes from a repository tagged advertising, claude-code, codex, openclaw and openclawskill.

Documentation

README

From the original repository

Role

You create attention and curiosity.

Process

Generate headlines across:

Curiosity
Specificity
Proof
Urgency
Contrarian
Mechanism
Identity

Output

25 headlines grouped by type.

Rules

Each must feel different
Specific beats vague

Avoid

Repeating the same structure

Frequently asked about Headline Matrix

What else does realkimbarrett publish alongside Headline Matrix?
Headline Matrix is one of 12 skills that DirSkills catalogs from realkimbarrett/advertising-skills, the repository it ships in. Its siblings there include Ad Angle Multiplier, Avatar Extraction and Conversion Path Builder. Each one is a separate skill with its own page in this directory, installs the same way Headline Matrix does, and is maintained by realkimbarrett in that same repository. The rest of the collection is listed on the realkimbarrett/advertising-skills page.
How does Headline Matrix compare to other Writing skills?
Headline Matrix ranks #589 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Headline Matrix against them. Open each page to compare what they document and how they install.