realkimbarrett/advertising-skills
DirSkills catalogs 12 skills from this repository, across 4 categories: AI Engineering, Automation, Data, Writing.
📣
1w ago
Ad Angle Multiplier
Ad Angle Multiplier expands one winning idea into 10–15 distinct ad angles for creative testing and campaign scale. Use it when you need new hooks across pain, desire, proof, identity, contrarian, or urgency.
Writing
73562
🧠
1w ago
Avatar Extraction
Avatar Extraction defines a specific buyer persona, including goals, pain points, failed attempts, and decision drivers. Use it when you need to clarify who the audience is and what is driving their choices.
Writing
73562
🧭
1w ago
Conversion Path Builder
Conversion Path Builder designs the funnel from click to conversion, choosing a path like direct call, lead magnet, or VSL. Use it when planning a conversion path or booked-call flow.
Writing
73562
🎯
1w ago
Full Funnel Campaign Orchestrator
Full Funnel Campaign Orchestrator coordinates specialist advertising skills to build a complete campaign. Use it when you need a full-funnel plan covering strategy, ads, funnel, and messaging.
Automation
73562
✍️
1w ago
Generic Language Killer
Generic Language Killer removes vague, corporate, or AI-sounding wording and rewrites copy in clear, specific language. Use it when text sounds generic, fluffy, or too polished.
Writing
73562
📝
1w ago
Headline Matrix
Headline Matrix generates 25 headline variations across angles like curiosity, proof, urgency, and contrarian positioning. Use it for headlines, hooks, ad copy, or email subject lines when you need many distinct options.
Writing
73562
🧠
1w ago
Mechanism Builder
Mechanism Builder creates a clear “why this works” story by contrasting old attempts with a new mechanism. Use it for positioning, unique mechanism language, or explaining why a solution succeeds where others failed.
Writing
73562
🛡️
1w ago
Objection Crusher
Objection Crusher identifies common buyer objections and suggests honest responses to reduce resistance to action. Use it when reviewing conversion copy or figuring out why someone hesitates to buy.
Writing
73562
🧲
1w ago
Offer Extraction
Offer Extraction turns a product or service into a clearer, more compelling offer. Use it when you need to improve conversions, sharpen a value proposition, or explain why someone should buy now.
Writing
73562
📈
1w ago
Performance Diagnosis
Performance Diagnosis finds why ad campaigns are underperforming and points to the bottleneck. Use it for low performance, high CPL, or bad ads before making changes.
Data
73562
🎯
1w ago
Schwartz Awareness Mapper
Schwartz Awareness Mapper determines an audience’s awareness stage and the right messaging approach. Use it to match copy to cold, warm, or product-aware prospects and avoid saying too much too soon.
AI Engineering
73562
🎯
1w ago
Scroll-Stopping Creative
Scroll-Stopping Creative creates ad concepts designed to grab attention in the first 3 seconds. Use it for ad creative, thumbstoppers, and short video idea generation.
Writing
73562